Edgy and resilient, Diesel is famous for it's in-your-face attitude and creative flair. It is a trend setting brand exercising complete freedom in design. It offers premium products with distinctive, individual personalities. Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While always retaining it's DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.