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Effy Jewelery houses a fine collection of diamond, tanzanite, and gemstone jewelry. It is all designed and custom crafted by our founder Effy Hematian. By importing diamonds and gemstones straight from mines around the world, and hand-setting each article of jewelry ourselves in our New York workshop, we are able to produce jewelry at a significant cost-savings. Those savings are directly passed on to our customers. We have eliminated the layers of middlemen and are able to provide unique, stylish, and sophisticated jewelry that is forever enduring at unbeatable prices.