Launched in 2005 and emerging today as a major player in the global online retail sphere, EyeBuyDirect.com is a prescription eyewear website offering an extensive range of high quality, affordable frame and lens packages. The site offers its budget-conscious and style-savvy shoppers a fast, simple and efficient way to browse an extensive online catalogue, and enables them to purchase eyewear from the comfort of their own homes. Users have the added option of uploading their photo to ‘virtually’ try-on their desired eyeglasses, as well as receiving feedback and opinions from other users to help inform their decision – all contributing to a fun and interactive shopping experience. EyeBuyDirect.com was just featured in the December 2008 Internet Retailer magazine as one of the Hot 100 Best Retail Web Sites for 2009.
