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Top Reasons to Visit Sunset at the Palms

• You can enjoy unlimited alcoholic beverages at three onsite bars, including a swim-up pool bar and martini lounge with nightly piano music. Drink choices include Red Stripe beer and Appleton Estate rum.
• The buffet-style restaurant serves up Jamaican and international dishes for breakfast, lunch, and dinner in an open-air dining room. Make a reservation at the Lotus Leaf to dine on a la carte Asian fusion fare.
• Head to the adjoining two-mile-long beach—known as Bloody Bay—to go kayaking, windsurfing, or snorkeling around submerged coral gardens and reefs.
• Guests can take complimentary excursions in and around Negril, including a historic walking tour and sunset trip to the cliffs at Xtabi.
• Staff members at the onsite spa administer coffee body scrubs and aromatherapy massages in a tranquil, outdoor treatment garden.
• Stylish accommodations with private verandas and sleek, dark-wood furnishings have earned praise from Architectural Digest and Frommer’s.

Negril, Jamaica: Laid-Back Beach Town with Picturesque Sunsets, Snorkeling, and Cliff Diving

Located on Jamaica’s western coast, Negril is known for its white sand beaches, dramatic rugged cliffs, and coral reefs lying just offshore in the Caribbean. Its underwater beauty makes the town a popular spot for scuba diving and snorkeling at Negril Marine Park, and anglers have found the sea filled with blue marlin, wahoo, and mahi-mahi. The city has a front-row seat to some of the world’s most beautiful sunsets, and people often climb to the top of waterfront cliffs just to watch. At Rick’s Cafe, which is listed in the book 1,000 Places To See Before You Die, groups congregate every night to watch the sun dip below the horizon; some brave adventurers even leap off the 35-foot cliffs into the water.

Often called "the capital of casual," Negril is best defined by its laid-back vibe, from the slow and steady rhythm of the indigenous reggae music to its unofficial uniform—swimsuits and flip-flops. Running along the town is Seven Mile Beach, a stretch of powdery, white sand coastline that earned a spot on Frommer’s Best Beaches in the Caribbean list. The town center comprises a shopping mall and a craft market where visitors can pick up locally produced goods.

Farther inland, the mountainous terrain harbors several eco-tourism attractions including hiking, ziplining, and waterfall tours. Take a 60- to 90-minute drive east to reach the cascading YS Falls or Mayfield Falls, where you can wade in 21 natural pools shaded by exotic tropical flowers and ferns. Or stay close to Negril by visiting the Royal Palm Reserve, where 300 acres of swamp forests and wetlands shelter more than 300 types of birds, butterflies, and abandoned Rubik's cubes.

Read the Fine Print for important info on travel dates and other restrictions.