For comparisson's sake this is Ultra (concentrated) Downy measured at 1oz./normal wash, so HD's sale price is 5.84 cents/measure. Normal price on "my neck of the woods" would be closer to 10 cents/measure (40 oz. for $4) or 7.5 cents on sale (40 oz. for $3).
The one in 64 oz. (or 100 oz.) bottles should be non-concentrated Downy, measured at 3oz./normal wash (21 washes/64oz. bottle or 32 washes/100oz. bottle). "My neck of the woods" sale price would be like $2.50/64 oz. bottle (11.90 cents/measure) or $3.50/100 oz. bottle (10.93 cents/measure).
Now we're comparing "apples to apples"... All measures are P&G's factory (same 64oz. non-concentrated bottle of Snuggle is rated by Sun Products as 26 normal washes or 2.5oz./measure, while (as Downy Ultra) concentrated at 1oz./measure, whether 32oz. or 40oz. bottles), what will the consumer would actually use may vary.
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