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Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban, which has been the undisputed world leader in sun and prescription eyewear for generations. Unaffected by the conceptual transience of fashion, Ray-Ban made a name for itself thanks to the absolute quality and authenticity of its eyewear. Ray-Banís eyewear collections remain true to the brandís classic heritage, while continuously evolving to meet the needs of today's fashion and contemporary lifestyle. Today Ray-Ban is more "iconic" than ever and worn by countless movie celebrities and trendsetters all over the world.