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ULTA caters to the woman that desires more than just beauty products. ULTA consumers want to know what's new from the hottest brands and what will work best for her skin and/or hair type. ULTA provides the most comprehensive online one stop shop for all her beauty and health needs. From finding the perfect shade of foundation to the latest hair dryer or flat iron technology, Ulta provides its customers with solutions that are in style and on top of today's beauty trends.