FatWallet Story

The Best Deals Made Better
Back in 1999 with a $100 budget (cost for a domain name for three years), Tim Storm, Founder of FatWallet™, started an online coupon community. It was originally presented as a forum for people to share coupons and deals. The concept quickly grew into a savvy online community where members not only shared coupons and deals, but all kinds of helpful consumer information including shopping tips, scam alerts and personal investment advice.

Today, FatWallet is now a popular online resource for millions of shoppers to compare, share and find thousands of the latest deals, coupons and retailer discount offers. FatWallet offers consumers additional savings by sharing a portion of their affiliate revenue in the form of Cash Back (over $29 million to date). Using pay-for-performance advertising, FatWallet has directly impacted over $1.2 billion in transactions for partnered merchants since 2005. FatWallet ranks as one of the top 1,000 websites worldwide (Compete).

FatWallet is committed to promoting what’s good in their local community, making material contributions that have lasting impact on youth activities and education infrastructure. Throughout each year, FatWallet and its charitable foundation donate a percentage of profits totaling hundreds of thousands of dollars to a variety of national causes and regional events.

FatWallet is recognized within the affiliate marketing space for demonstrating the highest level of professionalism, FatWallet has received the Affiliate Marketing Legend Award in addition to many other industry accolades including:

• One of the 50 Best Small and Medium Workplaces, 2011 - Great Place To Work® Institute / Entrepreneur®
• One of 50 Most Engaged Workplaces in the United States for 2011
• One of the 50 Best Small and Medium Workplaces, 2010 - Great Place To Work® Institute / Entrepreneur®
• One of Four Finalists for Entrepreneur of 2010 - Tim Storm
• Rockford Chamber 40 Leaders Under 40, 2008 - Tim Storm
• Platinum Publisher - LinkShare 2008
• 2006 Affiliate Summit Legend Award - Tim Storm, Founder
• Golden Link Award - Merchant's Choice, LinkShare 2004 and 2005
• Horizon Award - Commission Junction 2004
• All Star Award - LinkShare 2003

1999 December - Launch - $100 and a one page list of coupons for a handful of retailers
2000 April - Hot Deals launch
2001 January - First (paid) employee
2001 June - Launched Cash Back Shopping
2002 September - First office (moves out of Chief Mucky Muck's basement) - 1000 sq. ft
2002 November - Black Friday (stands against major retailers)
2002 November - Foosball table christened at HQ
2003 February - HQ expansion to 4300 sq. ft
2003 May - 24/7 Customer Support
2005 April - Relocate HQ to Machesney Park - 12,000 sq. ft.
2007 March - Break ground on building new high-tech Rockton HQ - former site of historic Wagon Wheel Resort
2007 December - Relocate HQ to Rockton, IL - 30,000 sq. ft. high-tech open facility
2009 July - Launched Best Deals (Today's Top Deals)
2010 May - Launched Compare Prices
2010 September - Named One of Top 50 Workplaces in America (#20 ranking)
2011 March - Illinois Gov. Pat Quinn signs the Internet Tax into law forcing FatWallet to relocate (see In The News)
2011 April - FatWallet relocates to Beloit, WI Moving Day: A FatWallet Documentary
2011 September - Acquired by Performance Marketing Brands (PMB) that includes Ebates and Anycoupons.com
2011 September - Named One of Top 50 Workplaces in America (#13 ranking)
2011 November - Launches Black Friday Deal Finder and iPhone App (redesigned from 2010)
2011 December - Featured in Wall Street Journal as Workplace of the Week

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