BUNDLES and SALES: Black Friday Recap and 2013 Predictions

Bundle up for BLACK FRIDAY deals in 2013?

BUNDLES and SALES:black friday

When we talk about sales and bundles, there are numerous options retailers use to get bargain shoppers’ attention and they pull out all the stops on Black Friday. It can be tricky to navigate through the details and do math to determine whether it’s a good deal. Unlike “sale priced” products where the price is reduced for single items, “sales” are a mix of deep discounts store-wide, on product categories (departments for Amazon shoppers), brands, gender (entire stock or more limited) and on individual product lines. Last year, of the 3,500+ different advertised “sales”, 50% off was the top discount presented to Black Friday shoppers (800+ items/categories from 35+ stores), and many “xx% off” sales required a specific purchase amount. Other high impact discount tactics used cash as stores like Macy’s offered $10 off the purchase of $25 or more and Kohl’s added $15 in Kohl’s cash on top of 20% off entire orders. (“Half Price” would be so much easier for the shopper.) As for Bundles, they continued to be one of the most popular ways to offer the biggest value and Black Friday shoppers agreed as we saw some really great bundled product deals in 2012, as noted below.

But, do they even stack up to current sales? FatWallet tech/finance expert Bryan Marsden reviews the 20 Most Popular Sales and Bundled Deals from Black Friday 2012


15% off Your Entire Order + $15 Kohl’s Cash for Every $50 Spent – Kohl’s– See Details

Not only did Kohls feature ample doorbusters and price mark-downs, they also offered $15 in Kohls cash for every $50 you spent. If you were a frequent Kohls shopper, this greatly extended your buying power for the holiday season…so much so, Kohl’s has adopted this coupon frequently throughout 2013.

If you were shopping online (crowdless savings!), they sweetened the pot by offering the coupon code BLACKFRI for an additional 15% savings, enabling Black Friday and Cyber Monday shoppers to save significantly on bulk purchases. Sale price + 15% off coupon + $15 for every $50 spent + Free shipping on any order over $50 = one of the best store sales of Black Friday.

$10 Off Purchase of $25 or More (w/code) from Macy’s– See Details.

This was one of the most coveted coupon codes of the holiday season and one of the most favorited deals by FatWallet deal hunters. Macy’s wanted to make sure they were on your “must visit” list. They did what most stores did. They offered doorbuster items, ran a sale on Black Friday, but if shopped at any of their locations before 1pm on Black Friday, you were also able to use the $10 off $25 coupon. It did have a few exclusions, but if you were looking for clothing gifts, it made for an exception holiday deal.

60% OFF Everything In-Store from Aeropostale– See Details. (plus free headphones/shipping with $100 purchase)

This was simply the best store-wide Black Friday discount deal on a popular name brand clothing store. No coupons, no gimmicks, no hassle. Aeropostale did a flat out 60% discount off everything they had in-store. If you were looking for clothing deals for your kids/teenager (or adults that pose this brand), then this was the store to get gifts.

40% OFF LEGO (Entire Stock) from Toys R Us– See Details.

Everyone knows that LEGO kits are one of the higher priced premium toys on the market. Their kits can literally go into the hundreds of dollars (although price per piece can calm the sticker shock…and 2.5% cash back can make a real difference). With that in mind, they are also one of the most popular toys on the market. To draw this audience in on Black Friday, Toys-R-Us had a flat 40% off all LEGO items in the store. This was a fantastic sale on a much sought after holiday item.

40% off Sitewide from GAP– See Details.

Like Aeropostale, GAP decided not to do the major price cuts on certain limited items, and just did a flat 40% everything in store. It really was a smart way to do it, as it avoids all the shortages of marked down products, and provides an excellent value to everyone that shops that day. If you were looking for clothing for kids, teenagers, and young adults, this was a solid sale, on a very trendy brand.

50% off Sitewide Sale from Express– See Details.

The 50% off site-wide Black Friday sale from Express was better sale than their Cyber Monday sale (30% Off Plus Free Shipping). It was one of the best online sales on Black Friday. Again it avoided all the “doorbuster”, limited quantity issues, and just gave their shoppers a solid value on thing in the store. As you can see, storewide sales were very popular for clothing stores last year!

40% off Sitewide + Free Shipping from Levi’s– See Details.

Levi’s is one of America’s most iconic clothing brands. It has been a main stay for over 100 years, and it continues to be a very popular brand. To spike their online sales for Black Friday 2012, they also offered a straight (legged) 40% off and added in free shipping to boot (leg). Throw in the fact that you were able to avoid the mall, this was a good fit for the online shoppers.

30-60% off major appliances (entire stock) from Sears– See Details. (washing machines and dryers, dishwashers, freezers, ranges/stoves)

It may seem odd to be shopping for appliances on Black Friday, but if you were, it was a very good time to buy. Sears was offering up to 60% off on a handful of major appliance brands in stock. Throw in their “Shop Your Way Rewards” points for future shopping trips, and you could save a bundle of money. The only negative to this sale was the exclusion of refrigerators.

50% Off Any One Regular Price Item from Micheal’s – See Details. (Friday Noon – 10pm)

Micheal’s “doorbuster” wasn’t tied to a particular product. Instead they offered 50% discount on any one regular priced item in the store. It’s pretty much their annual doorbuster that’s hugely popular with the arts and crafts crowd. If you missed it last year, make sure you check back with us this year to see if they offer it again!

500 items at 55-60% off plus $15 Kohl’s Cash w/every $50 spent from Kohl’s – See Details. (Friday Noon – 10pm)

This is the second time Kohl’s is on this list. This offer is showcased by the 500 items that were priced up to 60% off in their brick and mortar stores. As with the first online offer, for every $50 you spent you earned and additional $15 in Kohl’s Cash to spend on a future shopping trip. If you cashed in on any of these 500 discounted items, you got a good deal from a retailer that basically marks down everything all the time…this time, it was worth it.


Dangerous Hunts 2013 Game and Fearmaster Controller Bundle from Cabela’s– See Details. $20.99 (was $79.99) for PS3 or Xbox

Hunting and fishing video games have been very popular for the past few years. Many sports and outdoors merchants are getting in on the action by offering them along side their actual hunting and fishing gear. At almost 75% off retail price, this Cabela’s deal easily makes this list as a top bundle. Online shoppers ggot to hunt more than once on this deal without ever leaving the house!

Norton Internet Security / Backup Bundle 2013 from Office Depot– See Details. $24.99 (was $104.99)

With a list price of $105, and a sale price of $25 this was a solid deal and why it made the list. It’s not a uncommon deal though. Norton Internet Security is often offered for free after rebate through several merchants throughout the year, with the back up regularly going on sale for $25-$29. If you can’t wait until Black Friday to update your Internet security suite, keep an eye out for FAR deals in our forums.

Canon Lens (EF75-300mm) for All SLR Canon Cameras Bundle from Sears– See Details. $49.99 (was $199.99)

While this bundle may seem expensive due to the fact you have to buy a Canon T3 or T3i DSLR body for between $400-$500, getting this lens for $50 makes up for that. Buyers on Amazon still retails for $170. If you were looking for a good DSLR camera, this was a good bundle to pick up.

Adobe Photoshop and Premiere Elements 11 Bundle from Office Max– See Details. $69.99 (was $149.99)

With a retail price of $150, this bundle was discounted over 50% for Black Friday. At the price of $70 it was the perfect compliment to the Sears Canon lens deal above. If you missed out last year, you can still get a good deal on this bundle, as it currently retails for $90. If you want the latest and greatest, then hold out for Elements 12. If Adobe holds to previous release schedules, it should be here just in time to pick up at a discounted price this Black Friday!

Microsoft Xbox 360 4GB Console Skylanders Bundle from Walmart– See Details. $149.00

If you have been reading FatWallet’s Best of Black Friday series, you will notice that Skylander, from the video game recap, was one of the “must have” items last year. If you didn’t already own a Xbox, and were going to get your kids a Skylander pack anyway, making this was a great bundle. It killed two birds with one stone! It also wasn’t a bad value as other Xbox 360 bundles were going upwards of $50 more at $199.

Frigidaire Appliance Bundle from Sears– See Details. Bundle w/Refrigerator, Electric or Gas Range, Over-the-Range Microwave, Built-In Dishwasher

We saw Sears further up the list with their 30%-60% off major appliances, and are on the list again for their appliance bundle offering of all 4 major kitchen appliances for under $1,500. If you were looking to upgrade all your current kitchen appliances last year, and on a budget, check in with us again this year. Sears could very well run another deal like this, and you don’t want to miss it!

LG 47″ LED 1080p 120Hz 3D HDTV w/Soundbar Bundle from BJ’s Wholesale– See Details. $699.99 (was $999.99) $300 Instant Rebate

At the retail price of $1,000, this bundle wasn’t a deal. You could have gotten the Vizio 60″ TV from our HDTV Deals: Best of Black Friday 2012 list for $688 and bought a superior sound bar for another $200. 3D has never really taken hold, which is why you don’t see many 3D TVs in retail any more. But, at $700, this was a good price for a budget big screen home theater setup that had 3D capabilities.

Nikon D5100 w/ Accessory Bundle from TigerDirect– See Details. $549.99 (was $922.98)

TigerDirect priced this bundle pretty aggressively last Black Friday. Mark Goldstein from Photography Blog gives the Nikon D5100 a solid 4.5 out of 5 stars in his review. The camera alone still costs around $500-$600, so getting the camera, and an accessories kits for $550 made this bundle a solid purchase last year (definitely worth a tweet). If you were looking for more than just a camera and a lens, then this was the bundle to get!

Samsung Laptop & Tablet Bundle from Office Depot– See Details. $469.98 (was $699.99)

This Bundled retailed for $700, and Office Depot dropped that price to $470 on Black Friday last year. So on the surface, it looks like a good tablet/laptop combo…but wass this bundle a bust? If you look back at our TABLET & iPad Deals: Best of Black Friday 2012, you will notice that the tablet sold in this bundle was $20 cheaper at MacMall, and the Nexus 7″ 16GB at Staples was only $20 more, so in this aspect, this part of the bundle basically a wash.

The laptop side of this bundle doesn’t fare much better. Best Buys Samsung laptop deal was only $20 more, but it also came with a wireless mouse, carrying sleeve, internet security suite, and a flash drive.

At the end of the day you could get the same tablet from MacMall, and a superior Samsung laptop bundle from Best Buy for the same price as this bundle. Or for only $20 more, you could get the superior Best Buy laptop bundle, and the superior Nexus 7 16GB tablet from Staples.

Customer Pick: Crayola Easel & Art Set Bundle from Walmart– See Details. $29.99

This Easel & Art bundle from Walmart at just $30 was the perfect gift for your budding little artist. Brushes, markers, and colored chalk provided your child with all they needed to express themselves. The easel also helped them not express themselves all over your house. If you missed this deal last year, you can still pick it up for $38 at Walmart.

BUNDLES and SALES Predictions for 2013 Holiday

It would be safe to say that store sales and bundled deals were some of the most popular Black Friday deals the last few years and we fully expect this to continue in 2013. Look for more 50% store-wide sales, but for limited times and perhaps on limited days, especially on Thanksgiving as stores try to drive even bigger online sales ahead of Friday. Consumers are buying in on bundled sales, especially on home theater and gaming packages as a good way to get shopping done all at once, and these added discounts make it lucrative for the buyer and seller. With new video consoles on pre-order, this trend will continue on Xbox 360 and PS3 bundles this year. We also expect “free in-store gift cards” to be the popular bundle that brings one store’s deal down cheaper than another (plus cash back, which is our little way of bundling every deal on the planet!).

SERIES Master List: “Best of Black Friday 2012″

FatWallet’s in-depth series reveals the top products and deals from last year…some you’ll wish you didn’t miss! Featuring expert deal reviews, shopping tips and predictions for 2013, series content is based on sales and shopping activity recorded from FatWallet’s Black Friday Deal Finder (and mobile app) in 2012 which featured 27,000+ deals and doorbusters, 100+ Black Friday ads, and the hot Thanksgiving Day Deals, as well as Cyber Monday Deals from last year.

WANNA BE A HOT HOLIDAY DEALS “INSIDER”!Sign Up for Black Friday Deals 2013 Be first-to-know when Early Black Friday sales start and VIP access to all 2013 Black Friday ads and deals, sign-up for timely email alerts, follow the hot deals in our Black Friday forum and Twitter feeds, or download the best Black Friday mobile app for the latest holiday news and shopping on-the-go.

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