When does BLACK FRIDAY 2013 Start?
PRE-BLACK FRIDAY SALES:The weeks and days in November leading up to Black Friday (that 5 day holiday shopping event starting the Wednesday before, and lasting through the Sunday before Cyber Monday - although that Sunday is really "early Cyber Monday") are filled with a variety of "countdowns", daily online specials and "lightning" deals, friends and family events and VIP/members only sneak-peeks (early access to online BF deals). We know from past surveys that some of the early sales are decent and effective as 30% of consumers say they do some holiday shopping before Black Friday. As proof, last year Sears extended their early November Friends and Family weekend sale. And although limited to select products, some of Amazon's Lightning Deals and
Newegg's Black November daily deals were as good,
or better than those we see any time of the year.
What we know for sure is in 2013, almost every major retailer will have a "beat the rush" kind of sale, or two. And new price-matching and layaway programs offer legit reasons to start shopping earlier. This is opportunity for smart consumers who want best selection, pay things off a little at a time, and avoid the crowds...they also know they can stack these early savings with other offers (like taking advantage of timely FatWallet Cash Back increases). "Early" may not mean a big selection of savings (many polls still show shoppers expect the best, and most deals on Black Friday), but one can still save and be done with it.
So, which stores brought their "A" game for early sales last year? Do they stack up to current store sales and store deals or better them all this year?
EARLY SALES Predictions for 2013 HolidayEarly sales will be everywhere, especially with a short gap between Black Friday and Christmas, retailers will compete heavily for November sales and several have pushed Toys as an early tactic for October. Last year, we saw some new tactics really take hold, like offering "VIP" members a sneak peak and first shot at their Black Friday Deals online days before Thanksgiving (the real day Black Friday pricing begins), including some of the doorbusters, and social media channels joined in this tactic, offering their audiences exclusives and doorbusters just for them. We can expect this to continue and expand into exclusive early access" for mobile app users. FatWallet's Black Friday App (for iOS and Android) will keep us all abreast of the early holiday buzz on-the-go!
SERIES Master List: "Best of Black Friday 2012"FatWallet's in-depth series reveals the top products and deals from last year...some you'll wish you didn't miss! Featuring expert deal reviews, shopping tips and predictions for 2013, series content is based on sales and shopping activity recorded from FatWallet's Black Friday Deal Finder (and mobile app) in 2012 which featured 27,000+ deals and doorbusters, 100+ Black Friday ads, and the hot Thanksgiving Day Deals, as well as Cyber Monday Deals from last year.
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