Leisure vs. Money vs. Workaholics…”17% never go on vacations”
FatWallet 2014 Vacation Spending Survey:
The new survey (*TNS Global) reveals 83% stated they do go on vacations (93% for those who +$75k/year) and 59% said they go on vacations every year, with 27% that go on multiple vacations yearly (less than 21% for those ages 40-49). Still, 17% said they “never” go on vacation and those numbers increase to +21% ages 40-49 and +35% for those who earn less than $30k/year. See INFOGRAPHIC.
Other interesting vacation spending trends report nearly half planning to spend more than $1,500, and 13% more than $3,000. (A survey from American Express last year forecast an average spend of $1,145 in 2013.) The majority will book online from +100 stores offering travel deals with cash back.
Full survey results:
83% of Americans say they plan to go on vacations, 59% go every year!
Q: How often do you go on vacation?
- 32% More than once a year
- 27% Once a year
- 6% Every other year
- 18% Every few years
- 17% said Never
Note: Those w/no children go on multi-vacations 50% more often than those w/children.
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Special thank you to Kelli Grant from CNBC. See full story on TODAY.com
They said it was awesome!
Q: Which resource are you most likely to use to find vacation and travel information/advice?
- 46% Friends and Family
- 8% Travel Forums
- 7% Travel magazines
- 5% Tourist Boards
- 34% Other
Note: Of those age 30 and under, 63% said they rely on family and friends for their vacation information.
Git ‘er done…More than half book vacations early.
Q: How far in advance will you book your next vacation?
- 2% book at the last minute
- 15% book less than 1 month ahead
- 48% book 1-6 months ahead
- 11% book more than 6 months aheade
- 24% have no plans to book a vacation
Note: 93% go on vacations who earn >$75k/year and of those, 75% plan to or have already booked a vacation for this year.
The cost to get out of town?
Q: How much do you plan to spend on your next vacation?
- 54% will spend less than $1,500
- 33% will spend $1,501-$3,000
- 13% will spend more than $3,00
Note: 71% of those who earn under $30k/year will spend less than $1500 on their next vacation while 20% who earn more than $75k/year will spend more than $3000.
Total domestic leisure travel spending is forecast +$1.6 Billion in 2014. (US Travel Association)
Freebies are good!
Q: Of the following hotel amenities, which are important to you?
- 72% Free WiFi
- 67% Free Breakfast Buffet
- 66% Free Parking
- 49% Pool/Spa
- 19% Fitness Center
Note: 1 in 4 also said Airport Shuttle was important, while only 1 in 10 ranked pet friendly high.
Top ways to book a vacation are?
Q: How will you book your next vacation?
- 44% will use a travel web site
- 16% will use a coupon/cash back site
Note: Only 7% noted they use a travel agent and 33% use other booking resources.
Q: Which of these devices will you use to book your next vacation?
- 83% will book vacations on their laptop (computer)
- 9% will use their mobile devices (tablet/smartphone)
Note: More than twice as many males use mobile devices to book travel vs. females (6%).
Q: How will you save on booking your next?
- 42% will look for “special online offers/deals”
- 31% will use rewards (cash back, miles or points)
- 7% use credit card offers
- 20% said they use other resources
US travel e-commerce sales exceeded $100 billion for the first time in 2012. (Comscore)
What do vacationers shop for?
Q: Which are you likely to purchase for use on your next vacation?
- 58% will buy clothing/shoes
- 30% will buy health & beauty products
- 28% will buy swimwear
- 12% will buy new luggage
Q: Which are you likely to shop for on a vacation?
- 65% souvenirs
- 39% clothes
- 16% clothes
- 12% “like to stop at the duty free shop”
- 10% jewelry
Note: 1 in 4 will look for coupons to use on local activities while they’re on vacation.
*The national survey conducted online by TNS on behalf of FatWallet.com in March 2013 was fielded among 1,000 adults ages 18 or older, 50/50 male/female.
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