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Preparing for hurricane Sandy was not just something that residents of the northeast dealt with over the past few days. Online retailers - especially those with locations or fulfillment centers in the path of Sandy - also took it upon themselves to put contingency plans in place in order to deal with the powerful storm. From large businesses like Lowes to smaller e-retailers like Northern Marine Electronics based out of Redbank, NJ; companies were doing their best to keep business as usual while also preparing for the worst.
Along with taking precautions, these online merchants also showed that they truly cared about their customers. Online home improvement retailers saw a huge surge in sales on items like batteries, flashlights, water, chainsaws, pumps and other items residents needed both during and after the storm. Merchants like Lowes focused on keeping the supply chain moving and making sure these much needed items reached their destination before Sandy struck. Smaller e-retailers kept workers on hand - up until the very last minute that shipping carriers were picking up deliveries - to ensure orders were fulfilled.
It was also nice to see that, not only were these companies focused on fulfilling orders, but they were also able to provide emergency preparation advice. Unlike many residents living on the southeast coast, residents in the tri-state area are not “old pros” when it comes to hurricanes. Lowes used their online site to offer advice on preparing an emergency kit, tips for boarding windows and other general hurricane safety preparation information.
And it wasn’t just the run-up to Sandy, when online retailers did their part to keep residents stocked with much-needed supplies. If you still had power during the storm, Lowes.com was online and available to help deliver hurricane tips and to place orders for delivery after the storm passed. During the storm, merchants shifted into emergency mode to make sure needed items were available. And if you were in an area that lost power but could still get out of your home after Sandy passed, these merchants were making sure you could pick up orders directly from carriers like UPS and FedEx when home delivery was no longer an option.
When disasters like Sandy strike, it is up to the entire community to chip in and help with the recovery. The extra effort online retailers - both big and small - took before, during and after the storm proves that they do not think of these residents only as customers. They also think of them as neighbors.
Today, Lowe’s donated $1 Million to help those affected by Hurricane Sandy.
Other companies helping out:
- AT&T and T-mobile - allowing cross networking roaming.
- City - Donating $1M to American Red Cross and waiving select fees.
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