Ready for BLACK FRIDAY 2013?
So are we! But first, we thought it would be a good idea to recap the Best of Black Friday 2012 to help us provide Predictions for 2013:
FatWallet's in-depth series reveals the top products and deals from last year...some you'll wish you didn't miss! Featuring expert deal reviews, shopping tips and predictions for 2013, series content is based on sales and shopping activity recorded from FatWallet's Black Friday Deal Finder (and mobile app) in 2012 which featured 27,000+ deals and doorbusters
, 100+ Black Friday ads
, and the hot Thanksgiving Day Deals, as well as Cyber Monday Deals from last year.
SERIES Master List:
2013 Predictions are in! Thanksgiving Day (which really has become the beginning of Black Friday) comes late this year, so should we see volatile "early" sales as retailers have more days in November to market and shoppers can expect the total number of Black Friday deals in 2013 to eclipse 40,000 (at least 50% more than 2012) in 2013 (that's not counting Cyber Monday). With some of the lowest prices we'll ever see on big screen TVs, laptops, tablets and video games, it should be a fruitful holiday shopping season.
GO BIG or GO HOME! As predicted in 2012, Big Screen HDTV deals were the "big" winner with shoppers with a record number of TV deals (313 deals from 28 stores) and some of the lowest prices we've ever seen. There were a couple of 50+" models for under $400 and at least one 42" under $200. But were they the best?
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LAPTOP Deals: Black Friday Recap and 2013 Predictions
As predicted in 2012, laptop deals were popular with shoppers with a record number of laptop and notebook deals (156 deals from 28 stores) and some of the lowest prices we've ever seen. There were 22 models under $300 and at least 4 models under $200. But were they the best?
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TABLET & iPAD Deals: Black Friday Recap and 2013 Predictions
Tablet and iPad deals soared with some of the high interest and volume (176 deals vs. only 65 in 2011) as Android technology became real competition for Apple in this market (First year Kindle and Nook were categorized as a tablet product). There were 73 tablet deals under $100 and 21 iPad deals and/or bundles. But which rank as the best?
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SMARTPHONE Deals: Black Friday Recap and 2013 Predictions
Tablet and iPad deals soared with some of the high interest and volume (176 deals vs. only 65 in 2011) as Android Cell Phones, particularly smartphones were a hot item with more than 130 different Black Friday advertised deals, 25 deals offering a cell phone for less than $1 with an activation contract, including an iPhone 4 and Samsung Galaxy S III deal. There were 47 cell phone accessory deals with 27 under $20 and a viral deal on Cyber Monday from Virgin Mobile for an HTC One V for $49. But which rank as the best?
Advertised toys and games deals more than tripled in 2012 (4,500+ Black Friday offers vs. 1,313 in 2011) and a whopping 2,260+ were under $20 (836 under $10). Six top brands had more than 100 deals (Barbie, Disney, Leapfrog, LEGO, Vtech and Fisher-Price) and six retailers dominated with 75% of all toy deals (2,000+ from Toys R Us and Farm & Fleet/FleetFarm alone). With so many to choose from, which rank as our best from last year?
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VIDEO GAMES Deals: Black Friday Recap and 2013 Predictions
Was this a sign from struggling industry? Advertised video game, consoles and accessories deals almost doubled in 2012 for Black Friday (1,163 vs. 624 in 2011) as big retailers brought there best prices and discounts of the year on dozens of top selling games (more than 890 game deals alone, 340+ deals under $20 and 120 under $10. Toys R Us led the deal count with 260+, followed by GameStop with 200+ and Walmart with 160+ deals. What were the best?
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Top 20 Under $20: Black Friday Recap and 2013 Predictions
These SUPER CHEAP deals is what Black Friday is all about. With over 10,000 deals under $20 and 5,000 under $10, we've studied what buyers went for and vet out which deals were worth pulling the trigger on. Walmart alone advertised more than 900 deals for twenty bucks or less. So were they the best deals ever?
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BUNDLES & SALES: Black Friday Recap and 2013 Predictions
50% Off Everything!! ...there are numerous tactics retailers use to get bargain shoppers attention and they pull out all the stops on Black Friday. It can be tricky to navigate through the details and do math to determine whether its a good deal. Is $20 off a new iPhone 5S a good deal? Maybe not, but it is with an included in-store gift card...you get the drift.
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MAJOR RETAILERS: Black Friday Recap and 2013 Predictions
Up to 60% off everything??!! Retailers raised the bar on the number of advertised Black Friday deals and official ad scans in 2012 (27,209+ deals and 112 ads compared to Black Friday 2011 with 17,059 deals and 92 ads). Due to an early Thanksgiving, pretty much all Black Friday ads were public by Nov. 15 and several retailers jumped the gun starting Black Friday deals on Wednesday (even the weekend before for VIPs)...which ones brought their "A" game?
Holiday sales traditionally receive a nice boost from bigger, stronger brands and 2012 was no exception. However, there were a few newer brands (not generally known for Black Friday deals) that had a good showing for quantity and quality of savings, including Lenovo, V-tech, Skylanders, Leapfrog, Columbia, Dyson and Razor (the scooter, not the cell phone). Some other brand names were somewhat disappointing with either lack of advertised offers or lack-luster sale pricing, including Sharp, Stanley, As Seen on TV, Casio, Dell and DKNY (10% off is not Black Friday worthy...unless you're Apple).
One could make a long list of excellent doorbusters from last year, as retailers offered them early and often, online and in-store, on Thanksgiving Day, Black Friday and even on Cyber Monday. And with more than 2,800 price-reduced "lures" to sort through, 50% priced under $25 and 40% clothing deals, it really came down to personal preference. With that said, doorbusters are usually the lowest prices we see all year on this level of quality products, and some were spectacular.
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EARLY SALES: Black Friday Recap and 2013 Predictions
Last year early came often as Sears extended their early November Friends and Family weekend sale. And although limited to select products, some of Amazon's Lightning Deals and Newegg's Black November daily deals were as good, or better than those we see any time of the year. What we know for sure is in 2013, almost every major retailer will have a "beat the rush" kind of sale, or two, and new price-matching and layaway programs offer legit reasons to start shopping earlier.
FatWallet's Cyber Monday Deal Finder, for the first time, featured CYBER MONDAY ADS
from 15 stores, including Walmart, Dell, Target and Macy's. In the past, Cyber Monday was a secret hsopping day and we only knew what to expect by going online. but all that is changing. Wxpect to see more pre-promotion of Ads, including Sunday pre-Cyber Monday events...add on other retailers' policies that boost cyber promotions like Walmart just announced for new Free Shipping, Free Pick-up, and Free Returns policy
for online holiday shopping (All orders of $50 or more will qualify for free shipping, while orders of $50 or less will qualify for either $4.97 flat-rate shipping or free site-to-store in-store pickup).
COMING SOON! More Black Friday SERIES recaps, including:THANKSGIVING: Best of Black Friday 2012
DECEMBER Deals: Best of Black Friday 2012
WANNA BE A HOT HOLIDAY DEALS "INSIDER"!
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