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"1 in every 10 Americans will buy a TV during Super Bowl Sales**"
FatWallet announces 2014 TV Buying Survey:
The new survey (*TNS Global) reveals some interesting consumer buying trends for TVs, especially related to the upcoming Super Bowl. With TV purchases increasing each January (1M in 2005 to >7M in 2013), the survey verifies the growth claiming its now the #1 time of year people say they will buy a TV.
Of those surveyed online, 30% said they will purchase a new TV this year (35% males, 25% females and 38% under age 30). Almost one third of those will buy a TV during Super Bowl sales. The survey also reveals that their purchasing decisions are influenced most by price and the majority will spend less than $500. See Infographic.
Below are the full survey results for those that said they will purchase a new TV this year:
Super Bowl Drives Big TV Sales!Q: During which sales event are you most likely to make a new TV purchase?
The Price Is Right.Q: Which category is most important when purchasing a new TV?
Let's Make a Deal.Q: How much do you plan to spend on a new TV?
9 in 10 want major brand names.Q: Which TV brand do you plan to purchase?
Size does matter!Q: What size new TV will you purchase?
86% want some clarity.Q: Which feature is most important when purchasing a new TV?
Mobile Commerce gets in the game.Q: Which way are you most likely to make a new TV purchase?
*The national survey conducted online by TNS on behalf of FatWallet.com in July 2013 was fielded among 1,000 adults ages 18 or older. **Based on 10% of all surveyed who said they will purchase a new TV in 2014 during Super Bowl Sales.
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