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Here is The Breakdown of Target's Price Match Policy
Target is following lead of other retailers and matching both in store and online prices! To take advantage of a price match, customers must have proof of the lower price. Prior to their purchase, customers must make their requests at the guest service desk. But hold on to your receipt after each Target purchase, because they will make price match adjustments for 7 days after your purchase. Price matches can be made on qualifying items for the following:
*Qualifying Proof of purchase includes; a complete competitor's ad, website on a mobile device or print off of a website.
Target has been comparing prices on over 25,000 products, but they feel they need to take this direction if they want to keep customers. With the online retailer price match, Target is attempting to stop whats known as "Show-rooming," which is where a customer will visit a store location to look at a physical product, but then order it online at a lower cost.
The 2012 holiday season saw an increase in online price matching, but this will be a trend that is sure to keep growing in the future. The Associated Press, wonders whether this move will it backfire for Target? Has Target made the price matching process customer friendly enough? Does this encourage more people to shop online to find the low prices, driving down Target's profits even more? I guess the future will tell.
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