There are 62 days until Black Friday 2011 and we’re counting them down with money saving and holiday shopping tips.
Protect your Black Friday budget by knowing the 6 marketing mind games (based on the book Influence, the Power of Persuasion by Robert Cialdini) that stores and sales people play on you to get you to buy!
Buyer Beware of: Monkey See, Monkey Do
“If all your friends jumped off a bridge, would you jump off one too?” ~ Mom
Sure, laugh. I know you say you won’t, but marketers, bartenders, Baristas, and bell ringers all know you will.
It’s called social proof. An empty tip jar or donation box does not play the same psychological trick on you that one with some tips in it does. It’s a subtle power of suggestion, that others have tipped and you should leave a tip too.
An empty restaurant is not as appealing as one that’s packed with a line out the door. What would an infomercial be without dozens of testimonials? Even here on FatWallet, a deal that gets a lot of green and a lot of replies is so much more magnetic than one that doesn’t have any.
Think about the previous tip where we talked about the hot toys that are marketed heavily and out of stock when you go to buy them. The commercials showing kids, just like your kids, happily playing with the toy, wearing a big grin on their face, and being the envy of their friends is social proof.
Social proof is:
- The news shows showing a clip of people sanding in line to buy a certain item.
- The video testimonial or blog review from someone who is just like you, saying they love the product.
- The sales person who told you that they purchased the same thing for their wife and she loved it.
- The blockbuster movie that sold out on the first weekend.
Be aware of the psychological pull social proof has over you when you’re shopping on Black Friday. Are you buying what you think is a great deal, or what others think is a great deal. The two could be one in the same or very different.
61 Tips to Go! Please feel free to share any black Friday countdown ideas you have and any topics you’d like me to touch upon in the comments below.
Share this with your friends and stay tuned for tomorrow’s secret!
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Miss a tip?
Check out the Black Friday Shopping Tips: 90 Day Countdown Master List