The fourth month of the year offers consumers a wide variety of seasonal shopping events that cover just about every category. Shoppers are in the mood and mode to refresh, rejuvenate, organize and spend for ourselves, the kids and Mom! The spring thaw gets us motivated to fix things and clean what winter has dirtied up.
Boomers, who make up half the total CPG sales are real power shoppers each spring. They have capital and traditionally spend to maintain and upgrade things in their homes. They’ll thrive on seasonal discounts on tools and building materials from Home Depot, Lowe’s and Menards.
April also trends for early spring fashion, earthy goodness and techie deals for Mother’s Day gifts. A new FatWallet.com survey reveals that 48% of American adults are likely to buy a new smartphone this year and 25% a new tablet. With new iPhone 6 and Galaxy S5 due soon, and Walmart, Best Buy, Amazon, Target and other major brands offering significant trade-in programs on a variety of tech products, April may be the best time to upgrade and save. And come May 11, moms will be texting, facebooking and smiling more often.
Here’s an overview of all the main products that trend as top savings in April.
Spring Sales Blossom For Your Closet, Home and Garden:
Early April is when consumers look to buy and save on fashionable spring apparel and shoes (looking for clearance? …wait until May). It’s the best time to find the new styles in the color and size preferred, at a good price before the demand/urgency is higher, especially during Easter weekend. Home & Garden deals will be dug up at hundreds of stores featuring big weekend sales for spring plants, fertilizer, spring cleaning tools (vacuum cleaners) and cleaning supplies will be elevated as consumers get the fever to get out and be active/productive again.
Kitchenware, or cookware, can also be found at good prices as shoppers restock and prepare for seasonal wedding gift ideas. Also, clearance on winter tools (shovels, snowblowers, plow equipment, etc.) will also be a great buy, promoted heavily to make room for patio furniture, lawn mowers, garden tools and grills.
Tax Day Deals and Freebies:
Right up to the April 15 deadline, the majority of software, whether at home or online, can be found for 50% off, and sometimes for free (with filing charges). For a wealth of insider tax tips, visit the FatWallet Tax Season Tips Roundup or our heady Finance forum where smart people share tactics on deductions, software and review options for personal and small business filing situations. BONUS: Tax time = no better time to buy Office Supplies–stock up on school supply basics while you’re shopping, too! DOUBLE BONUS: Tax Day= Freebies on food and beverages April 15!
Easter Sales Collide With Going Green:
This Year With Easter on April 20 followed by Earth Day on April 22, that chocolate bunny just might have a better chance of being organic! Kidding aside, both events will be embraced by retailers and present opportunities for shoppers to save money. Look for 20-30% discounts on Easter supplies and spring fashion the whole week before Easter celebrations. Earth Day will bring timely deals on a variety of all natural and organic items and is a great time to save on green home cleaning products and all natural spring health & beauty products.
Summer Travel Deals Heat Up After Easter:
With Spring Break now behind us, families start to think about booking summer travel, and travel sites start to bring early-bird discounts and special to fill their planes, trains and automobiles’ vacancies (add hotels, vacation rentals and amusement). The best way to save may be planning ahead and taking advantage of early packages saving both money and time with one booking event. If you’re not quite ready to book summer vacation, it’s still a good idea to start watching pricing now, especially for Luggage deals found at 30-50% off with clearance add-on savings, and Cash Back.
Mother’s Day Deal Creep Can Be “Pretty” To Your Pocketbook:
A flood of sales centered around a wide variety of items for women kick in later this month. Everything from jewelry to kitchenware to arts, crafts and fabrics to fashion accessories will flirt with deep discounts from most every store. So savings are plentiful and hard to navigate, but finding the lowest price is not rocket science…
The best and most consistent way to save money on a gift for any mother is by shopping through Fatwallet’s annual Mother’s Day Cash Back Sale where dozens of stores offering discounts on the aforementioned products will increase cash back, making these deals the best you’ll find anywhere. With smartphones and tablet prices continuing to drop, we suspect there will be a stronger focus on tech sales, too, as moms desire the conveniences of being more connected, more mobile and saving time for themselves and the kids.