What to Buy in February: Shopping Trends 2014



The biggest February savings will come from clearance sales on a lot of items we actually need, including winter clothing, which we definitely need with this “never-ending” arctic freeze. Valentine’s Day and President’s Day sales events offer another opportunity to save money by comparing discounts from most retailers as they all participate with some kind of offer. And, following January’s annual CES 2014 hangover, we start to see attractive price reductions on 2013 electronics models in February, including deals on TVs, cameras and home theater.


HDTV Deals are approaching the two-minute warning as Super Bowl sales ramp up right up to kick-off (I bought my first 1080p HDTV, a Sony Bravia, on Super Bowl Sunday to watch the Bears get thrashed by Peyton Manning’s Colts). One third of TV shoppers from FatWallet’s 2014 TV Buyer Survey said they’ll buying a TV now and we’ve seen some decent deal, especially for the high-end 1080p HDTV’s and new 4K models 30% or more off retail. Beware of the oversell of accessories if you go last minute as you can pick up HDMI and A/V cables for 50-80% off store price from stores like PartsExpress and MonoPrice.

”SuperWaiting until after the big game will also be lucrative for those looking to upgrade their whole A/V system as Home theater deals are always ramping up through February when retailers look to clear shelves for new models and push March Madness deals on 2013 overstock.

TIP: Home Theater deals are always ramping up through February and on to the March Madness deals as retailers look to thin out 2012’s overstock and make room for 2013 models.

Valentines Day Deals:

Flowers, jewelry, candy and fragrance deals will be plentiful the first two weeks of February. Make sure you do your research to compare offers like free shipping offers vs. exclusive discounts – often, one voids the other, especially if you procrastinate and wait until the very last minute. Make those savings on Valentine’s gifts better than anywhere else at FatWallet with dozens of retailers increasing cash back from 3-20%.

”valentinesOf note: FTD is offering an exclusive a whopping 20% off and 20% cash back on flowers and candy on FatWallet starting Feb. 5…that’s 40% off and quite possibly the BEST Vday deal on the planet. Valentine’s shoppers looking for more techie deals will find scattered, timely savings this month as mobile carriers will run sweetheart promotions on smartphones and bigbox stores will surely include gift cards again with tablet and iPad purchases (like they did during Black Friday and New Year’s sales). Contrary to rumors, tech is very romantic!

TIP: Those with fast fingers after Valentine’s can score 50% and more off candy, flowers and some jewelry that will make for cheap gifts later in the year.

President’s Day Deals:

”valentinesTraditionally, this huge event offers some of the lowest prices of the year on housewares, furniture, tools (we kid you not) and the kick-off of winter clothing clearance that runs right through into March. The first Monday holiday brings deep discounts from every big department stores with up to 50% off quality apparel, coats, boots and outdoor winter accessories. If you know you’re getting a tax return and plan to buy big-ticket items for the home, President’s Day sales present deep discounts, 30-50% off a variety of furniture pieces, plus full living room, dining room and bedroom sets.

Look for savings and cash back increases from stores like Home Depot, Lowes, Sears and others that also sell large appliances. Most of the larger stores will offer 0% financing and extended layaway that you can take advantage of to get the new items now and payoff with your tax return.

TIP: If you’re shopping in-store, look for deals with free shipping online, then see if the in-store manager will match it.

You can find and tweeting about suds and other substance @brentsheltonnow.

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