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Eastbay is the destination for athletes who live at the top of the leader board and set the trends for all other members of the team. A leading world supplier of athletic footwear, apparel and sports equipment, Eastbay was established to meet the performance needs of local high school and college athletes within Central Wisconsin. Originally viewed as a grassroots project, this venture grew into a worldwide direct mail catalog and internet sales conglomerate featuring top athletic brands such as adidas, ASICS, Reebok, Converse, New Balance, Saucony and Nike.

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