ETA: It takes about 30 minutes for you to get a reply text with a winning code. Many reported winning on their first try. You can either use your code as a credit towards your cable bill, or a gift card that you can use for a movie or whatever you want.
Addition ETA: They will text you back asking for your birthdate and your email before sending your code. After entering code, you will be asked to confirm your birthdate and email. Be sure to pick the button on the right to get the gift card, click the right button again to get it emailed to you. I won on my second try. Easy $6.
Mars Movie said:
You will receive an email confirmation from email@example.com with a link to print your virtual pre-loaded debit card. You must print the virtual pre-loaded debit card from this screen or from the link in the email within 7 days. Your virtual pre-loaded debit card is valid at retailers (online or in-store) that accept MasterCard, now through the expiration date printed on your virtual preloaded card.
Many used it to purchase Amazon gift codes.
Important note: You must print or save your virtual card within seven (7) days. You then have until the date on the virtual card (Mine have been August 2014 dates) to use the card.
Seeking4Bargains posted a way to use PayPal below.