Check out the TMV report at edmunds. We used that as leverage to buy an Odyssey under invoice.

Good prices.
Shop around and use mrblacks negotiating thread.

Thanks for the replies.

I usually loathe negotiating at multiple dealerships if I know what car I want to buy because it’s not a good use of my time. The last time I looked for a Mazda 3, I called the four area dealerships and told them exactly what I wanted and the price I am willing to pay (I purchased a VW Passat near invoice by calling around three years ago). If a dealership agreed to the price, I would buy the car from them the same day. They all said that the car was new and very popular so they could not give much of a discount from MSRP. That’s why I am wondering if others have been able to purchase a Mazda 3 recently near invoice since it has been 6 months from when I last looked.

Cheers

The price your dealers are willing to offer are partly based on supply and demand. I used to work for Chevrolet, and when a new/redesigned product was launched, distribution was quite regionalized based on prior years sales. It might take a while for each dealer across the country to receive a decent inventory. Just because someone in another part of the country gets a good deal on a car doesn't mean you're going to be able to do the same. If your local dealers only get a handful of popular vehicles, they're not going to sell them below invoice. You might want to drive around to a few dealers' lots to see what their inventory looks like. As their inventory gets bigger and they're not turning cars over as fast, they'll start dealing.