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SACRAMENTO, Calif. (AP)—The most power-hungry television sets could soon be banned from store shelves in California as state energy regulators on Wednesday consider a first-in-the nation mandate intended to lower electricity demand.

On a unanimous vote, the California Energy Commission on Wednesday required all new televisions up to 58 inches to be more energy efficient beginning in 2011. The requirement will be tougher in 2013, and only a quarter of all TVs on the market currently meet that standard.

The California Energy Commission estimates that TVs account for about 10 percent of a home's electricity use. The concern is that the energy draw will rise by as much as 8 percent a year as consumers buy larger televisions, add more to their homes and watch them longer.

"This is a really big deal, because once standards are in effect it will cut California's power bill by $1 billion a year and avoid the need to build a large, 500 megawatt power plant," said Noah Horowitz, senior scientist at the Natural Resources Defense Council. "We hope in the long term, every TV sold in America will be just as efficient as those sold in California."

Some manufacturers say implementing a power standard will cripple innovation, limit consumer choice and harm California retailers because consumers could simply buy TVs out of state or order them online.

The standards would apply to all TVs up to 58 inches, allowing increasing power use for larger TVs.

For example, all new 42-inch television sets must use less than 183 watts by 2011 and less than 116 watts by 2013. That's considerably more efficient than flat-screen TVs placed on the market in recent years.

A 42-inch Hitachi plasma TV sold in 2007 uses 313 watts while a 42-inch Sharp Liquid-crystal display, or LCD, TV draws 232 watts, according to Energy Commission research. LCDs now account for about 90 percent of the 4 million TVs sold in California annually.

Industry representatives have said the standards would force manufacturers to make televisions that have poorer picture quality and fewer features than those sold elsewhere in the U.S.

California has previously led the nation in setting efficiency requirements for dishwashers, washing machines and other household appliances as a way to address the state's growing electricity demand.

Utilities and environmental groups say the TV standards should head off steep increases in home electricity use and rising electric bills.

An energy-efficient TV would save a household roughly $30 a year per set in lowered electricity costs. If all 35 million TVs watched in the state were replaced with more efficient sets, Californians would save $8.1 billion over 10 years, according to the Energy Commission report.

Televisions account for about 2 percent of California's overall electricity use. Requiring them to be more energy efficient would save enough electricity to power 864,000 single-family homes a year in California by 2023. That's enough for Anaheim, Burbank, Glendale and Palo Alto combined.

The electricity savings could help California meet the goals of its 2006 global warming law, which calls for the state to cut greenhouse gases 25 percent by 2020.

TVs larger than 58 inches would not be covered under the rule, a concession to independent retailers that sell high-end home-theater TVs. Those sets account for no more than 3 percent of the market.

Commissioners are expected to regulate them in the future.



Basically if you run a electronics store in California close up now... move to out of state.. and sell your TVs online...


All this will do is drive California electronics stores out of business.

Californians consider their big screen televisions so important that they would be willing to drive to Nevada to get one if they have to.


TV manufacturers have two choices: comply or don't comply. They will choose the option that is likely to generate the most profit. Sadly for California merchants, that just may be option 2.


why do you assume that higher efficiency will equal poor picture quality? According to the article "About three-quarters of TV sets now in stores already comply with the 2011 standards, and 25% meet the tougher 2013 threshold." i don't like the nanny state nonsense that goes on in CA, but pushing manufacturers to improve efficiency is a good thing. we have higher emission standards for cars, does that mean car mfgs are going to stop selling cars in CA?


High efficiency essentially bans plasmas. If you care a lot about black levels, your choices are a plasma or a super-expensive LCD with local-dimming LED. In California, you may soon not have that choice.
On the other hand, most manufacturers have quit the plasma business and the last few may give up soon, so the whole thing may be a moot point.


Actually, the maximum power allowed is fairly close to the previous generation's Energy Star qualifications. So it looks like if you buy a tv now with the Energy Star logo, it would most likely pass the standard in 2011. Same thing applies if you buy in 2010 because the Energy Star requirement will have changed as it would pass the 2013 California maximum power allowed. The law is probably not a big deal for most because so many people prefer LCD's anyway.


this doesn't seem that big a deal to me either, and i am in CA. just like car manufacturers complained when CA started to require tougher emission standards than the rest of the country that it couldn't be done, but they did it. (course i realize its a bit different than this situation since you have to register a car in CA even if bought out of state and you don't register TVs).

as to LCD black levels, its been improved in the last few years, and will continue to improve as well as LED costs will come down.


FWIW the current gen of panasonic 42" plasmas (at least the S1 and G10/15) already meet the 2011 standard posted above. They have an average power consumption of 173W. I don't know whether they can get down to the 2013 spec with plasma or not, but at the rate things are going there won't be any plasmas left by then anyway. I definitely think plasma's offer the best PQ for the money right now, but that doesn't mean that will still be the case in 4 years. 4 years ago I bought a widescreen Sony CRT HDTV over a flat panel because it offered the best PQ for the money. Things change. Designers/Manufacturers are capable of a lot when properly motivated.


miserly said: why do you assume that higher efficiency will equal poor picture quality? According to the article "About three-quarters of TV sets now in stores already comply with the 2011 standards, and 25% meet the tougher 2013 threshold." i don't like the nanny state nonsense that goes on in CA, but pushing manufacturers to improve efficiency is a good thing. we have higher emission standards for cars, does that mean car mfgs are going to stop selling cars in CA?

Industry representatives have said the standards would force manufacturers to make televisions that have poorer picture quality and fewer features than those sold elsewhere in the U.S.


The solution is to require a sticker to be placed upon TVs providing the typical cost to operate per year. If people saw how much some of these televisions cost to operate they would not buy them, but no, California wants to be a nanny state.


"I Will Give Up My 58" plasma when they peel my cold dead fingers from around it."


welookgoodcom said: Industry representatives have said the standards would force manufacturers to make televisions that have poorer picture quality and fewer features than those sold elsewhere in the U.S.Representatives for real people have said that manufacturers will make televisions that have better picture quality and more features, irrelevant of what the standards are, or they ain't buyin'.

Who do you believe?


Hypersion said: "I Will Give Up My 58" plasma when they peel my cold dead fingers from around it."

That will be the case in the future when there's not enough energy to go around to heat your home. Of course, we could just forgo instituting standards like this that reduce energy usage and instead just build nuclear power plants to provide more energy. I wouldn't want one of those in my city though, do you?

I'm hoping new tech like OLED and SED become more available and cheaper as not only are they visually superior to LCD and plasma, they use way less energy too.


welookgoodcom said: miserly said: why do you assume that higher efficiency will equal poor picture quality? According to the article "About three-quarters of TV sets now in stores already comply with the 2011 standards, and 25% meet the tougher 2013 threshold." i don't like the nanny state nonsense that goes on in CA, but pushing manufacturers to improve efficiency is a good thing. we have higher emission standards for cars, does that mean car mfgs are going to stop selling cars in CA?

Industry representatives have said the standards would force manufacturers to make televisions that have poorer picture quality and fewer features than those sold elsewhere in the U.S.

well then, if industry representatives say so!


welookgoodcom said: Basically if you run a electronics store in California close up now... move to out of state.. and sell your TVs online...Electronic TV was invented in California.




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