I just bought a pair of rockport shoes using the AAA discount.
Additionally, they gave me another 40% off discount card valid for Nov 11 to Nov 22nd.

From AAA Texas

Save 40 percent on your total purchase at all U.S. Reebok and rockport Outlet Stores. Discounts are taken off the lowest ticketed price and are subject to certain exclusions. 40% DISCOUNT IS APPLIED TO THE LOWEST TICKETED PRICE OF EACH ITEM. Lowest ticketed price is either the regular outlet price or the clearance price (orange sticker). Cannot be combined with .95 cent sale endings, Buy 1 Get 1, 50% Off, Buy 2, Get 3rd Free, 2 for, % Off promotions or with any other coupon or member discount offer. Excludes Classic Styles with $.58 endings, prior purchases, gift cards, Footwear Search and Jersey Search. Valid only at U.S. Reebok and rockport Outlet Stores between October 28 - November 8, 2009.

I think its an year round deal. At least in the Northeast

Reebok outlets play numbers games-- I used a f&f 40% discount this past summer an felt ripped off still after buying sneaks for the family-- I think it ended up saving me $10 extra due to their exclusions...