Free FICO score from Mint.com (possibly targeted)

Just received an email from Mint.com:

"Know where you stand. Know where you score.

It's a critical time to rethink your finances. If you're considering applying for a loan, insurance, or a new job it's important to know your FICO® credit score. Just a 20 point improvement in your score can determine whether or not you get credit and save you $1,000's over the life of a loan or mortgage. Through an exclusive partnership with myFICO, you can get this valuable information free when you visit Mint.com before November 26, 2008."

Link

Definitely targeted I believe. After I clicked on the link, it took me to http://www.freeficoscore.com and now when I try to click on the link from the email again, I receive the following error: "Sorry, you don't qualify for the free FICO® score promotion." I can only see it by logging in to freeficoscore.com.