As competition ramps-up, American Express announced the launch of a new "Gold" charge card that offers the opportunity to earn triple "Membership Rewards" points on airfare purchases, double points on gas and grocery purchases, and one point for all other purchases. The new "Premier Rewards Gold Card," which carries a $175 annual fee, enables cardholders to earn 15,000 bonus points when they spend $30,000 per calendar year. The new card is part of American Express ’ renewed focus on its "Charge Card" portfolio. The new "Premier Rewards Gold Card" also offers access to special amenities valued at $100 to $150 on virtually any trip from American Express Gold Card Destinations travel partners; a $75 food and beverage credit whenever they book a stay of two or more consecutive nights at more than 500 Starwood properties around the world; a wide variety of exclusive, unique travel and entertainment packages that are updated monthly at www.goldcarddestinations.com; and gold card events, which offers access to advance tickets and premium seating at some of the most sought-after shows and concerts, as well as VIP packages, exclusive tickets to family events, and much more.
The new Card is available for an annual fee of $175, which is waived for new Card members the first year.