"Thanks for joining the Cheerios® Challenge!

Good Luck and have a great day,
Your friends at Cheerios®"

Looks like it started a day early.

I received the reminder email this morning the form is up!

Rec'd the email this morning. I'm in. Thanks dee.

Thanks Dee! Just got me a box.

Just received the email...and in the Inbox in Hotmail...what a shock!

Thanks for the heads up. It is apparently the 28th somewhere!

Thanks!

"Hi!

We just wanted to remind you the Cheerios® Challenge has started. Think, in just 6 weeks you can help lower your cholesterol 4%*! And because we want to make it even easier, we're giving away 1 million bowls of Cheerios® cereal to get everyone started. (While supplies last, so hurry.)

Be sure to visit us at CheeriosChallenge.com to get your free box of Cheerios® cereal and $6 in coupons. Your heart will thank you!

Hope to see you soon,

Your friends at Cheerios®"

It sounds like you are getting a sample box, enough for a single bowl, not a full-size box, from the content of the reminder email being sent out. Bold emphasis mine. Clever marketing ploy to get you to buy cereal. You get the first bowl free on them, and six $1 off coupons to help you save on your 6-week supply of cereal. While it would be nice to get a retail box free, it doesn't sound like it. I hope the $1 coupons are each on a single box, it sounds like that is the case, as a single box should be at least a weeks worth for 1 adult. And the challenge is 6 weeks. I also hope the coupons are good on any variety of Cheerios®, as Honey Nut are my fav'rite. we shall have to patiently wait and see.

I work for General Mills Regional and it is for a full size box.

awesome find! thanks! i lovveeee cheerios =]