Kroger to Enhance Customer Experience with New Price Campaign-- Beginning Sept. 8, multiple Atlanta Division stores to reduce prices on thousands of everyday products --ATLANTA (September 5, 2013) –
Kroger stores in three areas of the Atlanta Division – Georgia, South Carolina, and Alabama – are refreshing the customer experience and introducing the launch of an exciting new price campaign, which will lower prices on over 3,000 products.
Starting Sept. 8, Kroger stores in these areas will lower prices on popular food and household items, including those in grocery, produce, organics, natural foods and general merchandise. National and private label brands are included in the widespread price reduction.“As Kroger continues to evolve and expand, we are looking for new ways to help our shoppers maximize their savings,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Price is an important factor in the shopping experience, and this multi-million dollar investment will allow customers to save even more on the items they buy every week.”
Along with new lower prices, Kroger will continue to offer weekly and everyday sales including discounted pricing for 30- and 90- day generic drug prescriptions and Fuel Reward points, through which customers can save up to $1.00 per gallon at Kroger Fuel Centers and 10 cents per gallon at participating Shell locations.Kroger will also place a renewed emphasis on valid print and digital coupons that are downloadable at Kroger.com and through the grocer’s mobile app available on iPhone and Android devices.
As a result of the new price campaign, the company announced it will discontinue the use of double coupons – which will only be accepted until Sept. 21, 2013.“While we have chosen to discontinue double couponing, our customers can still reap the benefits of incredible savings with these new lower prices on thousands of everyday products,” says Jenkins.As part of the new campaign, Atlanta Division customers will see a refresh in signage, which will provide a more unified look across stores.“Customers will see a more cohesive brand while shopping at their local Kroger stores,” says Jenkins. “We are removing unnecessary signage while at the same time lowering prices to give shoppers a better – and more economical – in-store experience.
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