Mattel 3 days ago released their most profitable quarter ever, due to the renew success of Barbie and American Girls dolls. So I figured they would be promoting their brand, yes its my engineering, business trained mind and 51 years on this earth hunch. Thats called a visionary, or forecasting. And every 40 years a cycle goes back to older Aunts, and grandmas to what was popular in their childhood. They also tend to have more money to spend BTW.Marketing and Distribution 101, 11th Grade marketing class. Mrs. Lucky Nueberger former Macys Ladies Sportswear buyer NYC.