Someone made a post on the BDP-S300 somewhere else on the Fatwallet.com forums but failed to mention that if you sign up for a target card the price drops down to $244. I went to Best Buy after my purchase and they were selling the same Blu-Ray for $399. I picked up the last one at my local store... I think it went on sale Aug 6.

Edit by Moderator: Thank you for participating in the forums. However, this topic has been covered in a recent post Here.