Great TV, but I'm holding out for the 50" 1080p Panny to go on a good sale...

Only 20,000:1 contrast ratio though. You can do better on a plasma.

Was in stock for me this morning at Newegg @ 799 - 21.97 (2.75% Live CashBack). It reads as OOS now, but if anyone's still interested, I'd keep my eye on this one - it's a nice consolation prize for BF.

Marlink said:120Hz LCDs are really misconceived... It has nothing to do with motion blur! (Response time is what affects motion blur/ghosting, but that is pretty much a non-issue nowadays) 120Hz is about motion jerkiness (judder)It depends on which 120Hz tech you're talking about. For most plasmas, yes, it's only purpose is to make sure that with 24p input each frame is on the screen equal amounts of time to eliminate judder.

LCD 120Hz tech, however, usually involves motion interpolation. It actually inserts new frames to make motion seem smoother. Even though this doesn't increase measurable motion resolution, it can increase apparent motion resolution because it better approaches the movement of the eye. Our eye doesn't jerk in steps when tracking an object, so even with the fantastic motion resolution of plasmas, we get some double/triple imaging. As an example, follow a moving mouse pointer on a CRT (which has extremely fast response time).

Now, having said all that, I think motion interpolation looks terrible. It makes film look amateurish, like it was shot with a 60i handycam instead of 24p film. I'd rather just stick with the unadultered source material.