Marriott and United announced yesterday a partnership that will give their most loyal customers reciprocal VIP perks in their hotels and on flights.
The new "RewardsPlus" program, which begins today, will give Marriott Rewards Platinum Elite members, who spend 75 nights a year at Marriott hotels, Premier Silver status in United's MileagePlus program, an elite tier on United. Conversely, those in United's elite tiers above Silver—Global Services, Premier 1K, Premier Platinum and Premier Gold—will receive Marriott Rewards Gold Elite status, the second-highest tier in Marriott's program that requires 50 night a year.
Travelers who link their accounts will have until Jan. 31, 2014, to use their benefits. As long as they keep their travel up and meet eligibility requirements for their particular tier on the original partner, Marriott and United will renew their reciprocal status each year.
The move combines the world's largest airline with one of its biggest hotel chains in a bid to lure the most coveted frequent travelers at a time when traditional loyalty programs that just reward points are not necessarily making customers loyal.
United has 90 million members in its MileagePlus program while Marriott has about 43 million. Both companies declined to disclose how many of those have elite status.
"It's really a very interesting combination that is going to be very beneficial for our respective customers," says Tom O'Toole, senior vice president of marketing and loyalty for United.
MileagePlus Premier Silver status provides:
◾Complimentary access to Economy Plus at check-in (when available); ◾Complimentary Premier Upgrades (when available); ◾Premier Access(SM) priority airport services; ◾One complimentary standard checked bag (50 lbs.); ◾25% Premier bonus award miles on United flights
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posted: Jul. 16, 2013 @ 12:13p
That's pretty sweet. Just signed up wife for Marriott Gold using her United status. Too bad it takes 7-10 days as she's checking into Marriott hotel tonight.
Senior Member - 1K
posted: Jul. 16, 2013 @ 12:30p
Try calling United and see if they can expedite your request. I called Marriott requesting my status be confirmed with United Airlines post haste because I have several pending flights with them and they agreed to. I could really use the upgrades and extra baggage allowance. Good luck!
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