This is using the TrueBlue program. Go to link and click on TrueBlue to read all the terms & conditions regarding this program ... it's a little complex but basically you can, until October 26th:

Sign up for a TrueBlue account ... it's easy to do.
Buy 100 points. This will give you an "award" good for a round trip flight anywhere to anywhere.
You have to buy the 100 points in two separate transactions... buy 90, sign-out, sign back in and buy another 10.
The total cost will be $308.76.
You can now book a round trip flight or two one way flights. Airport fees, taxes, security fees, etc. will be additional.

For example, you could fly non-stop from Boston to LA & back for around $400.00.

This looks like a great deal, but the dates I wanted to fly on are black-out dates.....