Nike Power platform stabilizes feet for better balance and smoother weight transfer
Full-length contoured sock liner
Full-length Phylon midsole
Scorpion Stinger spikes with Tri-LOK system
In the 1950s, nationally respected track and field coach Bill Bowerman experimented endlessly to find competitive edges for his athletes at the University of Oregon. When footwear companies ignored his innovations, he began to cobble shoes on his own. Soon one of his runners, Phil Knight, joined his efforts, and their first label, Blue Ribbon Sports, was born. Through the 1960s, the brand steadily gained popularity until they were able to upgrade from selling the shoes out of the back of a Plymouth to opening their first retail store in Santa Monica.
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