It’s official, Black Friday in July will repeat!
Today, Amazon Prime Day was announced for Tuesday, July 12 in 2016. As expected, promises were made by the king of online retail for another huge 24 hours of deals, exclusively for Amazon Prime subscribers who will fork out the $10.99 per month, or the $99 per year subscription to have access. Or…the most savvy shoppers will opt in for a free 30-day Prime trial.
If you used your free trial last year, or during Black Friday 2015, or any time previously, you can still game 2016 Amazon Prime Day deals by creating an account for someone else in your household or signing up for Amazon Prime via the monthly payment option (listed above). You just need to cancel it before the 30 days.
Amazon noted it will host some 100,000 deals across all departments and product categories for this year’s Amazon Prime Day event. The event kicks off in 10 countries at 12:00 am PST (seattle time) and new “lightning” deals start up about every 5 minutes. Amazon will also be counting down deals between July 5th to July 11th that include exclusive Amazon’s Fire TV deals, Fire Stick deals and discounts on Amazon’s Prime Music and Photo services.
ADVICE: Judging from last year’s backlash that Prime Day deals weren’t exactly in a Black Friday league, we’re expecting more, better deals on things like TVs and other popular tech outside of Amazon products. Look ahead for launch times of deals you’re interested in, and check FatWallet Hot Deals during Prime Day for community input and insider tips. And compare prices…this year other retailers will be more prepared with a plethora of themed mid-year clearance events that coincide with Prime Day to compete with Amazon.
To compete with the second annual Amazon Prime Day, many retailers will offer similar summer sales like Christmas in July and Black Friday in July, and Walmart just announced a Free 30-Day ShippingPass Trial and a replay of “Dare to Compare” clearance deals to keep pace with Prime Day deals during, before, during and after July 12 (launch TBD).
ShippingPass Trial Note: Must cancel before the 30-Day Trial expires otherwise, your credit card will be charged $49 for a one-year membership, (you can cancel your subscription at any time). The service also features free returns online or in-store, with no minimum orders.