Consumers expect to spend more money during December sales than on Black Friday, Cyber Monday, Free Shipping Day or any other sales event this holiday.
A new national Holiday Spending survey from FatWallet.com found that American adults plan to spend more money during December sales than on Black Friday Deals or shopping on Cyber Monday and Free Shipping Day. The infographic below reveals how consumers are planning to spend money this holiday season, what they are most likely to purchase and whether they will spend more, the same, or less on items they need for holiday activities. Results from its 2014 Holiday Spending Survey (*TNS Global) and Infographic. Compared to last year, 63% said they plan to spend (overall) the same this holiday season, while 15% said more and 22% said less. They also said they plan to spend slightly more money during December sales than on Black Friday, and 77% will spend the same or more on holiday gifts, compared to last year. “Consumers now expect to get more for less and recognize the opportunities to save money when they spend it, especially on gifts,” States Brent Shelton, FatWallet Shopping Expert. “The smart shoppers will add increased holiday cash back to these deals bring the biggest savings of the year.”
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