FatWallet Consumer Surveys: Shopping and Spending Data for 2016
New Cyber Monday Shopping Study Leaks Consumers’ Plans
FatWallet.com annual Cyber Monday Survey 2016 reports less than 20% of holiday shoppers expect to shop for Cyber Monday deals early and more than 80% are more likely to shop starting Monday morning or later. Only 1 in 4 Cyber Monday shoppers admit to shopping for themselves, while nearly half will be looking for holiday gifts and more than 6 in 10 plan to spend the same or more than last year during Cyber Monday sales. *See FULL RESULTS.
Back to School TECH TRENDS: Buying Laptops and Smartphones for Kids
In a recent Back-to-School Shopping survey, FatWallet.com polled parents about their spending plans and concerns about buying their kids laptops and smartphones. These were the Top 10 Back to School Tech Trends from the study:
- Of the 28% of parents who plan to purchase student laptops and/or smartphones this year (K-12):
- 57% said laptops are better learning tools for their kids vs smartphones, 37% said students need both
- 46% agree children ages 13-15 can have their own smartphones, 33% said ages 10-12 is practical
- 54% are concerned with the expense of replacing a broken smartphone
- 65% will spend $500 or less on student laptops, 27% will spend <$300, 23% spend $501-$700 and 12% >$700
- 37% said the best time to buy a student laptop is during back-to-school sales, but 32% said during Black Friday
- 26% said MacBooks are the best laptops for their children’s school needs, 20% Dell, 19% HP
- 80% said laptops are offered in school for some grades, while 32% said they’re available for all grades
- 51% are concerned with getting the best value when buying student laptops, 33% said there are too many choices
- 54% are concerned with their children having their own laptops
PARENTS ADDRESS CONCERNS WITH BACK-TO-SCHOOL SPENDING – 2016
As Back to School shopping season hits full stride this week, a new survey* from FatWallet.com reports 9 in 10 parents plan to spend the same or more on back to school items this year as 70% of parents now buy more, or most, K-12 school supplies compared to years past. 42% of parents say best back to school prices happen in August and 57% will shop using their smartphones. KEY RESULTS:
- 91% of parents will spend the same or more on their children’s school needs this year (89% in 2015)
- 57% will use smartphones to shop for back to school, 52% will buy Back to School items online
- Parents say prices are best in August (42%) followed by July (22%), and After School Starts (21%)
- Compared to past, 40% of parents now buy “more school supplies”, 30% now buy the “majority”
- 28% of parents will buy new laptops and/or smartphones this year for their children
(NOTE: comprehensive BTS TECH Survey results available as requested)
See FULL RESULTS and INFOGRAPHIC: 2016 Back to School Shopping Survey
FatWallet.com annual TV Buyer Survey* (TNS) reveals that 26% of Americans will buy a new TV in 2016 (that increases to 40% for those with children and 35% for those under age 30). Of those, the study reports 25% will buy a new TV during Super Bowl sales, topping 18% that said they’ll wait until Black Friday to buy a new TV. Also, nearly half that buy TVs this year will purchase their first 4K and almost one third said they now stream the majority of their TV programming (up 21% from a year ago).
During which sales event are you most likely to make a new TV purchase?
- 25% said Super Bowl Sales
- 18% said Black Friday Sales
- 4% said Cyber Monday Sales
- 7% said December Holiday Sales
NOTE: 46% of respondents will buy new TVs during other sales events throughout the year
See FULL Results: 2016 TV Buyer Survey
2015 Holiday Gift Buying Survey Reports 98% of Parents Buy Gifts for the Kids
Only 2% of parents say they do not buy holiday gifts for their kids according to a new study from Fatwallet.com that reports 70% parents say they’ll buy 3 or more gifts for each child and another 28% will buy 1-3 gifts per child. Perhaps more revealing, 9 in 10 parents will spend the same or more buying gifts for their kids in 2015., and adults buy for 61% of significant others with 47% of American adults buy more than one holiday gift for their spouse/partner and another 14% buy just one gift for spouse/partner – unfortunately this means 39% ain’t getting a darn thing. That said, nearly 4 in 10 buy a minimum of one holiday gift for their pets.
2015 Cyber Monday Survey Data Points to More Spending Growth
The annual Cyber Monday shopping study (*TNS) reports that 7 in 10 plan to spend the same or more than they did last year, despite that 40% think prices will be higher this year (40% also think they’ll save more money than last year). Like last year, about half will shop on Cyber Monday and one third will buy holiday gifts, while another third will buy for themselves or family needs (non-gifts). Although 33% get their Cyber Monday ideals information from retailers, 26% say they rely on Black Friday deal sites, and 27% just go shopping without any intel. What products will Cyber Monday shoppers be looking to buy this year?
Cyber Monday Historical Trends (see infographic):
2015 Black Friday Shopping Survey – Black Friday Deals #1
4 in 10 say Black Friday has the best deals and savings of the holiday season. 42% are not thrilled with Black Friday deals starting on Thanksgiving, let alone stores opening on this holiday. Here are the full results from the 2015 Black Friday Shopping Survey by FatWallet.com (*TNS):
- 39% – Black Friday (main events)
- 20% – Cyber Monday (Week)
- 13% – December Sales
- 10% – early November Sales
- 7% – Free Shipping Day
- 0% – Green Monday
- 12% – Other holiday sales
2015 Back to School Shopping Survey Reports Spending Up
(official release) In a flip from last year, parents say the best laptop and tablet deals happen during Back to School sales, outranking Black Friday and Cyber Monday. That’s according to an annual survey from cash back site FatWallet.com. The study also reports that 9 in 10 parents plan to spend the same or more on back to school items this year, while shopping using a mobile device will increase significantly.
Father’s Day outranks Black Friday for best tool deals: June 2015 Survey
For the second consecutive year, Father’s Day ranks tops with shoppers for the best time to find tool deals, ahead of Black Friday deals, spring home sales and Cyber Monday deals. While 8 in 10 will buy new tools in 2015, 1 in 10 said they will buy new tools for dads. The annual FatWallet’s Tools Shopping Survey also reports that half of those that buy new tools choose Home Depot as their main resource, followed by Lowe’s and Sears. Craftsman is the #1 coveted tool brand and lawn and garden tools top shopping lists. See full survey results.
VACATION STUDY: HALF OF AMERICANS SHARE VACATIONS ON FACEBOOK
April summer travel study reports that 8 in 10 Americans take vacations and more than 60% will go on at least one this year, which is pretty much on par with last year’s study. The annual vacation spending survey from Fatwallet.com also reports 42% will spend +$1,500 on vacations this year (down slightly from 46% in 2014), and 10% will spend +$3,000 (13% in 2014). Meanwhile, 74% of vacationers say they save money via online for travel deals, and/or use miles, points, cash back rewards and timely credit card offers to make their family trips more affordable. (see official release)
INFOGRAPHIC: Travel Study Shows Vacations Are Trendy – share it with others!
ELECTRONICS SHOPPING STUDY: 50% OF AMERICANS WILL BUY NEW SMARTPHONES IN 2015
FatWallet’s annual Electronics Shopping Survey (*TNS) asked American adults which products they plan to buy and how much they plan to spend. This year, overall electronics purchases will be higher than 2014 with 75% planning to buy. Consumers will also use online coupon/deal sites when buying electronics 11% more often than last year, 25% for Millennials.
Annual TV Buyers Survey Reports 1 in 4 Slated To Buy New TVs in 2015
Year over year survey results from FatWallet.com show consumers flip flop on when to find best TV deals, ranking Black Friday just ahead of Super Bowl sales this year, while 1 in 4 now choose to stream TV programming. SEE FULL RESULTS. Of those that said they will purchase a new TV this year:
- 1 in 4 will buy a new TV during Black Friday, while nearly 1 in 5 will buy during Super Bowl sales.
- More than half (53%) plan to spend $500+ on a new TV this year (up 18% over 2014), 28% (up 17% over 2014) will spend $700+
- 1 in 4 say they stream the majority of TV programming, 6 in 10 use cable as main resource
- 6 in 10 will buy smart TVs (56%, up 29% over 2014), 11% will buy 4K UHD TVs (nearly 2 to 1, males want 4k over females).
- 4 in 10 want 55″ or bigger screen, up 30% over 2014. Only 6% will purchase a new TV 70″ or bigger.
- 28% will buy their TV via the internet/mobile (up 21% over 2014).
Holiday Spending Survey Says Most Money Spent During DEC Sales
Of those surveyed, 3 in 4 will spend the same or more on holiday events, food and alcohol, 30% spend less on apparel (not gifts) and 32% less on holiday travel. Meanwhile, 63% will spend (overall) the same this holiday season, 15% said more and 22% said less. Which items they are most likely to “spend the most” money on during the holidays; 55% said Gifts, 21% Food, 9% Travel, 4% Entertaining, 3% or less said Clothing (as a non-gift), Alcohol or Decorations. Which big sales event are you most likely to spend the most money on during the holidays; 24% said December Sales, 23% Black Friday, 14% Cyber Monday, 9% Early November Sales, 6% Free Shipping Day.
Only Black Friday ranks higher than Cyber Monday for best deals and savings according to this survey and 54% plan to buy holiday gifts, while 22% will shop for personal wants/needs. Which Cyber Monday offers they will take advantage of; 70% said Deals, 42% Coupons, 31% Cash Back, 51% Store-wide Discounts, 68% Free Shipping.
Which items do Cyber Monday shoppers want the most; 49% want Apparel36% for Consumer Electronics, 34% Toys and Video Games, 33% Books, Movies or Music, 24% Home Items, 14% Mobile Devices.
BACK to SCHOOL SURVEY: 5 to 1, parents say laptops better than tablets for students
New Back to School Shopping Survey from FatWallet.com reveals that 88% of parents plan to spend as much or more this year. Significantly lower pricing on bigger ticket items this year like laptops, tablets and the new “must-have”, smartphones will contribute to increased spending behavior as 9 in every 10 parents plan to spend the same or more than they did last year for school related products.
4 in 10 Americans Say Father’s Day Has Best Tool Deals
New FatWallet.com survey reports that 83% of Americans adults go on vacations, 6 in 10 take vacations every year, and half will spend more than $1,500 on their next vacation. According to the US Travel Association, total domestic leisure travel is forecast to exceed $1.6 Billion in 2014. FatWallet’s vacation survey also reveals that to save money, 73% of vacationers said they look online for special offers and travel deals, use miles and points or look for cash back rewards. Clothing and souvenirs rank as top choices for what vacationers will shop for.
New survey from FatWallet.com reports that 30% will purchase a new TV in 2014 and more consumers will buy them in January during Super Bowl sales versus Black Friday, Cyber Monday or any other time of the year. Of 1,000 American adults surveyed online, 48% said they will purchase a new smartphone this year (52% of females and 60% under age 30) with Android slightly edging out iPhones. One in every four likely to buy new tablets and of those, one in three want iPads.
- 32% to buy new TVs during Super Bowl sales, 25% Black Friday, 6% Cyber Monday
- More than half will spend less than $500, 32% will spend $700 or more
- Samsung top TV brand(33%), Sony (18%), LG (16%) Vizio (14%)
- The majority of TV buyers (80%) will seek 1080p, only 6% want new 4K TVs
- 45% want Mid-size 40-54″ TVs, 31% 55″ or bigger, 6% 70″ or bigger.
New survey from FatWallet reports that almost half (48%) of those surveyed plan to shop on Cyber Monday 2013, with more than half planning to spend more this year. Also, more than 60% surveyed under the age of 40 plan to shop Cyber Monday while more than 60% of “Boomers” say they will not shop. See FULL Cyber Monday Survey and INFOGRAPHIC
For comprehensive survey data, please contact Brent Shelton.