FatWallet often publishes their consumer data and surveys in the form of Infographics. Please contact us for additional data related to these studies and share them with your interested followers!
Top 10 Back-to-School TECH TRENDS
Kids owning their own computers is a relatively new phenomenon, and with the advent and popularity of laptops, it’s a growing trend with today’s youth. Computers are necessary for everything these days, from work to school, and more schools than ever are utilizing laptops as teaching tools and homework stations. In our recent Back-to-School Shopping survey, we polled parents about how they felt regarding their kids owning their own laptops, and 54% of them said they were concerned to some degree. We wanted to know more about what’s behind these concerns, so we reached out to parents and experts alike for their feedback.
See full infographic.
Parents Stress Concerns with Spending for Back to School Needs in 2016
Up from 2015, 91% of parents will spend the same or more on their children’s school needs this year, and 52% will buy back-to-school items online (11% from retail web sites, 13% from deal and coupon sites and 28% from online marketplace sites like Amazon and eBay). More than half of parents (57%) will use their smartphones to shop for back to school, 32% will make mobile purchases, while 25% will use their smartphones to just research and compare prices. 4 in 10 said “lowest price” is the most important factor when buying school supplies, 26% said “product quality” was most important, 18% said “wide selection” and 15% said “available discounts and coupons.” Nearly two-thirds of parents said back-to-school prices are best in August (42%) and July (22%), while more than 2 in 10 (21%) said the best back-to-school deals happen after school starts. Compared to past years, 70% of parents said they now buy more, or most, of school supplies.
See full infographic
24 Fun Facts for Valentine’s Day Spending in 2016
Americans shelled out nearly $19 billion in 2015. Traditional Valentine’s Day gifts are always the lead for widespread retail sales this time of year. More recently there has been a big marketing push for smart tech as Valentine’s gifts, especially wearables, which should increase spending in excess of $20 billion in 2016. This year, half of Americans will buy candy to the tune of $1.7 million, 250 million roses get produced for Valentine’s Day and 1 in 5 will buy for their pets.
See full infographic.
Annual study reports 1 in 4 will buy new TVs this year
FatWallet.com’s annual TV Buyer Survey* (TNS) revealing 26% of Americans will buy a new TV in 2016 (that increases to 40% for those with children and 35% for those under age 30). Of those, the study reports 25% will buy a new TV during Super Bowl sales, topping 18% that said they’ll wait until Black Friday to buy a new TV. Also, nearly half that buy TVs this year will purchase their first 4K and almost one third said they now stream the majority of their TV programming (up 21% from a year ago).
See full infographic.
9 in 10 Parents to Spend Same or More on Kids Gifts
FatWallet announced results of its 2015 Holiday Gift Buying Survey (*TNS). The study reports that 90% of parents plan to spend the same or more buying gifts for their children this year, with 70% of parents buying 3 or more gifts for each child and another 28% buying 1-3 gifts, leaving just 2% saying they do not buy gifts for their kids. Overall, 9 in 10 parents will spend the same or more buying gifts for their kids in 2015. This bodes well for 61% of significant others, as 47% of American adults buy more than one holiday gift for their spouse/partner and another 14% buy just one gift for spouse/partner – unfortunately this means 39% ain’t getting a darn thing. That said, nearly 4 in 10 buy a minimum of one holiday gift for their pets.
See full infographic.
Cyber Monday Data Points to Continued Spending
FatWallet announced results of its annual Cyber Monday shopping study (*TNS), including a comprehensive overview of Cyber Monday Trends since 2004. The study reports that 7 in 10 plan to spend the same or more than they did last year, despite that 40% think prices will be higher this year (40% also think they’ll save more money than last year). Like last year, about half will shop on Cyber Monday and one third will buy holiday gifts, while another third will buy for themselves or family needs (non-gifts). Although 33% get their Cyber Monday ideals information from retailers, 26% say they rely on Black Friday deal sites, and 27% just go shopping without any intel.
See full Infographic.
4 IN 10 SAY BLACK FRIDAY HAS BEST DEALS AND SAVINGS
FatWallet announced results from its 2015 Black Friday Shopping Survey (*TNS). Those surveyed overwhelmingly say Black Friday has the best deals and savings versus any other holiday shopping events. Overall expectations reveal that more than 70% plan to spend the same or more than last year during Black Friday, and 40% expect more savings opportunities this year even though 40% expect higher prices. Meanwhile 4 in 10 plan to purchase holiday gifts on Black Friday while just 2 in 10 admit they’ll be shopping for themselves.
Top 24 Black Friday Predictions: INFOGRAPHIC
This annual list of Black Friday predictions covers a wide variety of consumer electronics and other popular products. Current prices were analyzed and compared with previous annual sales and Black Friday events to evaluate conclusions. Along with highly-anticipated store-wide discounts of 30-60% off clothing, toys, home items and appliances at hundreds of retailers, including 50% off or more on major appliances, here are the TOP 24 Black Friday Predictions for 2015 from FatWallet.
(see full predictions, including 2014 price comparison)
INFOGRAPHIC: Back to School laptop deals top Black Friday
“Compared to what we see during the holiday shopping season, pricing and selection are much better for higher quality laptops, and some tablets, in July and August,” said Brent Shelton, FatWallet Deals Expert. “Parents can stretch their budgets a bit further by stacking timely coupon codes with cash back by shopping through FatWallet.”
The new annual Vacation survey (*TNS Global) reveals 81% of Americans go on vacations (91% for those who +$75k/year). That means 19% (supposedly) say they NEVER go on vacations and that number jumps to 22% for males and a whopping 39% for those that earn less than $30k/year. Almost 6 out of 1o say they go on vacations yearly 1 in 4 go on more than one vacation every year. The travel study also revealed that 14% will book vacations using a mobile device (smartphone or tablet), which is up more than 50% over 2014 (9% said they booked vacations via mobile last year). Most telling may be that 3 in 4 book vacations way ahead, at least 1-6 months out, with 14% booking more than 6 months out. Of note: 12% just “wing it”.
See official release
A new study from FatWallet.com reports that consumers plan to buy more electronics this year, as well as spend more money. In fact, 3 in 4 will buy some sort of new electronics product this year with smartphones and wearables leading the charge as buying electronics from a mobile device will increase by 22% (35% for Millennials). Half of American adults surveyed said they will buy a new smartphone and they’ll buy 50% more wearables than they did in 2014, as Apple Watch pre-orders look to influence market growth. Joining the buying frenzy, consumer say they’ll buy 42% more wireless/Bluetooth headphones and speakers, and tablets (27% will buy new) and laptops (34% will buy new) remain relevant, for now.
“The best time of year to find a TV deal on the bigger, smarter models is in January,” stated Brent Shelton, FatWallet spokesperson. “January shoppers get a two-for by saving money on a big ticket item and improving the viewing experience for the big game.” FatWallet’s annual TV Buyers survey by TNS reveals nearly one quarter (24%) now stream the majority of their TV content (43% of those under age 30). Of those that said they would buy a new TV in 2015 (26%), price has the biggest influence over TV purchases (45%) while 53% to spend more than $500+ and 28% will spend $700+ (up 18% and 17% over 2014, it respectively). They also say they’re most likely to make a new TV purchase during Black Friday, followed by Super Bowl sales, (Note: Super Bowl ranked #1 time to buy a TV in 2014).
A new national Holiday Spending survey from FatWallet.com found that American adults plan to spend more money during December sales than on Black Friday Deals or shopping on Cyber Monday and Free Shipping Day. The infographic below reveals how consumers are planning to spend money this holiday season, what they are most likely to purchase and whether they will spend more, the same, or less on items they need for holiday activities. Results from its 2014 Holiday Spending Survey (*TNS Global) and Infographic. Compared to last year, 63% said they plan to spend (overall) the same this holiday season, while 15% said more and 22% said less. They also said they plan to spend slightly more money during December sales than on Black Friday, and 77% will spend the same or more on holiday gifts, compared to last year.
A new national survey about Cyber Monday shopping behavior from FatWallet.com (*TNS) reports that shoppers think Cyber Monday deals ranks #2 only to Black Friday deals. The survey also reveals that 54% of 2014 Cyber Monday shoppers plan to buy holiday gifts, while 1 in 4 will shop Cyber Monday sales looking for “gifts” for themselves. 26% will start looking for Cyber Monday discounts early on Sunday, and while 38% will jump to shop Monday morning, 32% expect to shop after Monday during Cyber Week (Tue-Fri).
Of 1,000 American adults surveyed online, 83% said they regularly go on vacations and 6 in 10 go on vacation every year, with 3 in 10 saying they go on two or more vacations per year. Surprisingly, 17% said they never go on vacations, jumping to 21% for 40-somethings and 35% for those that earn less than $30k/year.
March 18, 2014 FatWallet.com announced results from its 2014 Electronics Buyer Survey* (TNS Global) and INFOGRAPHIC. Of 1,000 American adults surveyed online, 48% said they will purchase a new smartphone this year (52% of females and 60% under age 30) with Android slightly edging out iPhones. One in every four surveyed said they’re likely to buy new tablets and of those, one in three want iPads. The survey also reveals that more than half will buy electronics from online retailers and 31% said they’ll spend more than $500. Note: Those surveyed were not asked whether they would purchase a new TV.
Jan. 27, 2014 FatWallet.com launched an infographic to display results from a national survey of 2014 TV Buyers (*TNS Global). Almost one third surveyed (30%) plan to buy a new TV this year and of those, 32% said during Super Bowl sales, while 25% said during Black Friday. The survey also revealed price will have the most influence over TV purchases with more than half saying they plan to spend less than $500, while one in four plan to spend more than $700. “January is one of the top two times of year to find a great deal on quality HDTV’s and home theater packages,” stated Brent Shelton, FatWallet spokesperson. “January shoppers get a two-for by saving money on a big ticket item and enhancing their viewing experience for the big game.”
Embed Super Bowl TV INFOGRAPHIC on your site
Review of other past Infographics coming soon – for more information, please contact Brent Shelton.