Contemplating What to Buy in April?
It may be best to approach this month’s spending as a “need” vs. “want”. Unlike most time’s of year (sans holiday), our shopping lists tend to be bigger coming out of winter, and retailers have huge spring sales events that cover price changes on nearly every consumer category. So spending in April with a little discipline to buy the things you truly need (first) can help you to keep from over-spending.
Homeowners will be the target for most April spring sale events, especially Baby-Boomers, who make up for more than half total CPG sales this month. And for that reason alone, it is a good month to find great prices on a number of items you’ll be using soon, if not immediately, including; spring cleaning supplies and tools; home, closet and garage organizers and storage bins; lawn tools and prep products; interior and exterior maintenance and replacement products; and spring clothing and shoes. There are also excellent discounts and close-outs on things we may not necessarily need, but an upgrade is timely based on what we can save.
Here’s the short list of what to buy in April:
Spring Cleaning Deals:
Once April showers push through and things start to bloom, it’s time to wipe off the winter. Retailers have big weekend home sales offering a chance to save on cleaning supplies and tools, vaccums, shopvacs and storage organizers fit into this spring sale category as home improvement and big box retailers offer price reductions on storage bins, closet and garage organizers and automotive products. Smart shoppers will want to keep eyes peeled for B1G1 deals on cleaning supplies and tools that offer a great time to stock up for the whole summer at a big discount.
Spring Fashion Deals:
New seasonal spring apparel gets a second go around with a little better discounts than what we experienced in late March, with many mixed sales for both clothing and shoes. We see some of the best discounting of activewear this month, with a range of 20-40% off top name-brand workout tops, shorts, sweats and running shoes from stores like Nike, Under Armour, Adidas, Puma and Converse. As well, outdoor sports stores such as REI, Patagonia, Backcountry and Cabela’s all have multiple spring events featuring discount pricing on the newest hiking, climbing, fishing and camping apparel, as well as sports and outdoors gear, all month long.
Lawn, Garden and Patio:
Savings on spring essentials rain down–along with cleaning, organizing and upgrading stuff inside the home, as the weather warms beyond frost levels, we also get a move on spring chores outdoors. Whether that be lawn and garden clean-up / prep, early landscaping/mulching or opening the patio, there are items we need, and big box and home improvement stores got you covered. Expect 10-30% off lawn seed and fertilizers, perennial bulbs and plants, shrubs and trees and tools to do the work. Bigger-ticket items like patio furniture, grills and lawn equipment will see some discounting and if in need, April savings will surely beat May and June prices on these items. Other “need-friendly” sales include sales for deck and exterior siding cleaners, washers, brooms, hoses and sprayers.
Mother’s Day Deals:
Early-bird shoppers get treated to some hidden savings for moms as late April (vs. May) will present better savings on jewelry and luxury apparel accessories like handbags during spring fashion sales. Other spring sales offer deep discounts on some kitchen and cookware, especially small kitchen appliances which see some of the lowest prices ever on last year’s health juicers, and coffee makers. Local deals offer another great option for finding something moms love, including coupons for restaurants, spas, massages and fitness classes, auto-detailing and spring house cleanings. Look to sites like Groupon and Living Social to provide discounts of 50% or more on these types of gifts.
Speaking of moms…many will want tech! And buying smartphones and electronics deals is very timely. New flagship smartphones were announced, including the new Samsung Galaxy S7 and new iPhone SE, which means price drops on previous cell phone deals. If you haven’t upgraded in a while, you’ll be able to grab a nice, well-equipped cell phone on the cheap, and depending on plan, maybe one for mom for Mother’s Day. Or perhaps mom wants a wearable device like a smartwatch or fitness tracker? With new technology flooding inventories, older consumer electronics deals, like Fitbits, Samsung Gear and even the Apple Watch have seen significant price reductions, as has blue-tooth speakers and last year’s smart home products–all stuff that make life easier for moms, and dads everywhere.