Even though the horn sounds on Super Bowl sales (as more than a million TVs sell during pre-game on Sunday, Feb. 1), HDTV prices continue to drop. Retailers’ elevate clearance on their TV deals the first week or two of FEB, making room for new inventory announced at CES in JAN. Expect 20-30% savings on many 55” or larger smart TVs during the Bog Game sales events and post-game.
The move towards smart, or wifi enabled TVs isn’t a surprise, as Fatwallet’s 2015 TV Buyers Survey reports that of the 26% of us that will buy new TVs this year, more than 4 in 10 want smart TVs (up 29% over 2014) and 1 in 4 said they choose to stream their TV programming. With consumers focused on streaming more media content, FEB presents an excellent time to buy Streaming media devices and accessories, like Roku, Apple TV, Amazon Fire TV (if in stock) and HDMI and A/V cables to get them connected to your TV and the internet.
Ditto for smart wireless tech, especially bluetooth devices. The vast majority of an estimated 24 billion devices will connected to the internet by 2020 (Gigaom). With thousands of new, and improved, versions of wearables, smart home and health products, and wireless audio gadgets coming to retailers between now and late spring, electronics clearances on wireless tech from 2014 hits full-throttle throughout FEB. With Apple iWatch due to hit public in March, don’t be surprised to see huge competitor wrist wearables discounted in late FEB.
Valentine’s Day sales kick off in the last week of JAN and ramp up as the calendar turns. History shows it’s better to buy earlier, or after Valentine’s Day, especially for jewelry, fragrance and candy. Waiting until the second week in FEB, although there are still sales, can cost you a little to a lot more. With tech products in high demand, they’re more romantic than in the past, and although traditionally, it’s not a good time to buy these items, big box stores will offer V-day specials on tablets and smartphones.
TIP: Look for holiday season-like Vday prices on these items that include bonus in-store gift cards, which you can use to buy something a little more traditional to go along with the techie gift.
Following on the heels of V-day is Presidents Day sales when retailers offer a variety of savings on big ticket items for the home. Much like Memorial Day and Labor Day sales, look for 20% off or more on furniture, appliances, housewares and tools. With these big ticket items, many retailers will offer 6 mo. 0% financing, allowing you to take full advantage of President’s Day sales events by getting the items “now”, and paying them off with incoming tax refunds, before finance interest kicks in. For really large items, look, or ask, for free delivery to sweeten the purchase, and take advantage of holiday cash back, which will be increased for this event several days before the holiday.
February is also a great time to shop for winter clearance. Although some one-off sales have already started in late JAN, the majority of stores that carry winter apparel kick-off sales during Presidents day events, which follow through the end of the month (Note: Prices might be a little better in March, but selection starts to thin, especially with weather episodes, like the recent Nor-easter storms and that rush to stock up on winter prep items). Expect to find great deals on coats, boots, hats, gloves and cold wear garments. Depending on the weather, it can also be a good time to look for clearance on outdoor sports and tools products, early spring-like weather can result in better discounting on what’s remaining in stock.