In case you missed it, everyone’s favorite online retailer, Amazon.com, will be celebrating its 20th birthday on July 15th. They are calling it Amazon Prime Day. Word on the street is, Amazon is planning one heck of a party to celebrate. Amazon is employing especially bold and provocative language, titling their Press Release “Step Aside Black Friday, and Meet Prime Day.” They are making some bold claims, such as having “more deals than Black Friday.” Is Amazon Prime Day going to be able to deliver? We believe the answer is yes.
Why We Bought the Prime Day Hype
Amazon is a master of Price Perception. As Rebecca strong points out for BostInno, Amazon sets prices systemically, and successfully, to ensure that it maintains the perception as having the lowest deals. As a result, they don’t always have the lowest prices, but they make sure they have the lowest on many popular, searched for products. Given how carefully Amazon has crafted its image, the opportunity to refine and enhance that image for Prime Day isn’t one they are going to let go to waste. This is especially true, given the recent efforts by Walmart. You will recall they tested the waters, and eventually adopted, an online price matching policy ahead of last Black Friday. Walmart is also currently offering a wait list for its yearly free shipping membership.
As deal experts, it would be easy to scoff at Amazon’s bold Prime Day predictions. But the fact of the matter is, this is Amazon’s 20th birthday. While details on exactly what we can expect are a very tight-lipped secret, that aura of mystery feeds directly into why we are expecting Amazon to deliver. Buzz all over the internet is near deafening, and once the sale launches, the whole world will be watching. When you add to that Amazon’s invocation of the deal frenzy that is Black Friday, people’s expectations are high. When you add up how carefully Amazon cultivates its image, the direct comparison to Black Friday, and the fact that this will, in fact, be a sale you do not want to miss.
Amazon Prime Membership
This one minor drawback for this sale is that it is only open to Amazon Prime members. We are big believers in Amazon Prime memberships as it is. Free two-day shipping, streaming movies and television, Prime Pantry, the list of benefits goes on and on. Our favorite thing about prime is that if you select a slower shipping method, they will credit your account for Prime Video, and still ship it for free. The good news is, this is a minor inconvenience, because if the full $99 yearly cost just isn’t in your budget, you can sign up for a Free 30 Day Trial of Amazon Prime, and Amazon specifically says you will have access to Amazon Prime Day. If you have been waiting for the right time to use your free trial of Amazon Prime, Prime Day is the excuse you have been waiting for.