Despite the buzz of doorbusters, Black Friday Clothing Deals are most popular
Every year, the buzz about Black Friday deals focuses on cheap TVs and laptops, discounted video game bundles, those coveted tablet and smartphone deals, and some of the hot toys. But, if you’re judging by overall sales numbers and every FatWallet consumer survey, Black Friday clothing deals are by far the most in-demand items on holiday shopping lists every year. (2015 Black Friday survey will be released Nov. 1)
Deals for apparel also dominated 2014 Black Friday ads with 11,140 total clothing, shoes and accessories deals, with 1,500 deals for less than $10, 3,600 for less than $20 and more than 1,000 buy one/get one (or two) deals, 100 of those from Meijer alone. In fact, Black Friday and Cyber Monday are perennially the best time of year to buy clothing, with virtually every retailer and brand that sells apparel offering 40-50% off or more for kids and adults clothes and shoes. Shoppers can easily check off the biggest chunk of their Christmas gift lists with quality jeans, shirts, shoes, sleepwear, jewelry and even handbags for a fraction of the cost they’ll spend at other times of the year.
FatWallet.com 2015 Black Friday Predictions
This year, clothing will again be the most discounted category of the holiday season. With added incentives like Macy’s Money, Kohl’s Cash and Sears Rewards, shoppers can also expect Macy’s, Kohl’s and Sears’ Black Friday deals to be the front-runners for overall apparel discounts, with average savings nearing $75 per purchase. Walmart, Target, Old Navy and American Eagle will also be top shopping destinations, with Walmart and Target offering dozens of clothing deals for less than $5,and the latter two offering 50% off store-wide. With so much deep discounting, free shipping will play a huge role for online shopping decisions. Expect free shipping thresholds to come down from their normal rates by 50% to keep these retailers competitive.
Jewelry and handbags up to 70% off
Store-wide apparel deals up to 60% off
Top sportswear up to 50% off
Kids clothing deals for less than $5
Women’s long leather boots for less than $20
More specifically, items like Levi’s jeans will see 60% off again, and women’s long leather boots can be had for less than $20. Popular sporting goods stores will offer Nike, Adidas and Under Armour, and other top brand athletic wear, including men’s name brand golf shirts, will start at at half-price or more. For the kiddos, big-box stores will offer outrageous prices on sleepwear, shirts and jeans for less than $5 each. And jewelry, especially diamond earrings and gold and silver chains, will be sale-priced from 50-70% off, offering perhaps the best time of year to buy Valentine’s gifts for the stock-up shopper types. Smart shoppers will add FatWallet Cash Back for even more savings, which is often significantly increased in November and December from dozens of top stores (more than 500 total).
10 Top Clothing Deals from Black Friday 2014:
Women’s Riding Boots (Door-buster)
Pro & college licensed women’s apparel (assorted)
Tommy Armour men’s golf apparel
Charter Club Misses Cashmere Crew Neck Sweaters (Assorted Styles)
Dick’s Sporting Goods
Reebok & Adidas women’s/men’s fleece apparel
Levi’s men’s jeans
Under Armour women’s/men’s EVO base-layer apparel
This series of 2015 Black Friday Predictions is a forecast for upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals for less than $20 and more than 100 retailer ad flyers (including Thanksgiving Sales events and 2014 Cyber Monday Deals). Contact us at firstname.lastname@example.org for expert insights and additional data.
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