Although they only acquired the sites in 2011, Walgreens has made the decision to shut down both Drugstore.com and Beauty.com in an effort to focus more on their own website. Both sites originally cost $429 million and will cost $115 million to close, an expensive move that is expected to allow the retail giant to cut costs in the long run. What does this mean for consumers?
Both sites will more than likely have massive liquidation sales, so keep your eyes peeled for deep discounts. Drugstore.com is ending its Drugstore.com Dollars program, with shoppers unable to earn Dollars after Aug. 13, 2016. The ability to spend these points will end on Sept. 30, 2016, so use them up while you still can. Neither site appears to acknowledge their imminent demise, only the end of the Drugstore.com Dollars program.
Some sites speculate that Amazon’s omnichannel model is to blame for the shutdowns, while others blame
corporate misunderstanding of SEO value. Regardless of the true cause,
shoppers can be sure that big sales are coming their way. Take advantage of the Dollars program, deals and coupons for both Drugstore.com and Beauty.com while you still can!
Update: Drugstore.com has acknowledged the shutdown on their Twitter account as occurring Sept. 30:
— drugstore.com (@drugstoredotcom) August 5, 2016