Over the last few months, avid Instagram users may have noticed a few changes to their beloved photo-sharing app. In an effort to make Instagram more retail-friendly, the developers have introduced a couple, convenient ways for users to shop their favorite brands and products discovery-style in-app, giving you greater buying power and more control over how you shop.
Shop In-App With Select Retailers
It’s no secret to fans of kate spade, Warby Parker and Shopbop that Instagram has added the ability to purchase products in-app with a quick tap. A handful of retailers have been given the ability to make their product images shoppable without leaving the app, making purchasing seamless and simple. The ability to purchase products in-app from retailer-run accounts has made shopping incredibly convenient for impulse buyers who enjoy shopping on-the-go. Here’s the full list of shoppable retailers:
- Abercrombie & Fitch
- kate spade new york
- Levi’s Brand
- Michael Kors
- MVMT Watches
- Tory Burch
- Warby Parker
But even more recently, Instagram has been working to implement more retailer friendly functionality into their app.
Verified Users Get Enhanced Stories
Last week, Instagram also announced they’re going to allow links, mentions and Boomerang clips in Instagram Stories, allowing verified users to share even more with their audience in-app, instead of sending their viewers out to a web browser or other app. These links will be visible as a “See more” option on the stories and mentions can be added directly to the images as clickable or tappable pop-up that will take users directly to the mentioned’s page. This allows retailers to connect their Stories with their brand and products, directing users to buy straight from the Story. Unfortunately, no word has been released on whether these features will be available for non-verified users, but for those following the select few allowed to test them out, Instagram Stories have just become way more interactive and social.
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