The hype for all things Star Wars has climbed to a fever pitch with the leak of the latest images of characters from the upcoming Star Wars: The Force Awakens. The Star Wars franchise is insanely popular when it comes to marketing toys for children. To launch the toy campaign, Star Wars: The Force Awakens is kicking off a live unboxing on YouTube starting in Sydney, Australia, on the morning of September 3. The unboxing will continuing through Asia, Europe, Canada, and North and South America.
On Force Friday, Walmart and Toys R Us will be among the first to launch selections from the new toy line. The new toy line will make its global debut during the unboxing, leading up to retailers around the globe launching sales at midnight. There is an unbelievable amount of merchandise available, including in-store and online exclusives. This is a fantastic way to build the anticipation for the December 18 release of Star Wars: The Force Awakens.