Panasonic brought a lot of new and exciting products to the table at this morning’s CES press conference. Unfortunately for tech consumers, the electronics manufacturer reserved its most exciting developments for businesses and the public sector. Some of those developments include supplying the tech for the new Atlanta Braves stadium, making the city of Denver, Colorado into a “smart city” and improving Facebook’s ability to archive its users’ information. Announcements of projects like these made up the bulk of the press conference, while new consumer products, such as the Cyclonic Microwave lineup and 4K Ultra HDTV were quickly glossed over. The reason for this is likely because Panasonic feels more confident in its ability to supply big clients than its ability to satisfy individual consumers.
Of course, there were some exciting announcements for consumers. By far the most interesting and unique announcement was a direct drive hifi turntable, (DJs rejoice!) which the company plans to release later this year as a part of its revamped line of Technics audio products. This is exciting news for all of those music lovers that have been rediscovering the magic of vinyl records in recent years. Some of the other audio products announced include hi-res audio headphones and the OTTAVA SC-C500 HiFi System, an compact music player for the home.
As one might expect, Panasonic also unveiled a new television at the press conference: the 4K OLED TV. And while this TV did look impressive, it wasn’t nearly as impressive looking as LG’s OLED HDR television, which they unveiled at an earlier press conference. LG’s model came with a lot of the same features as the Panasonic TV, including ULTRA HD Premium picture and great color accuracy. However, LG won the TV battle with a much more impressive presentation as well as backing of industry experts such as Giles Baker and Hanno Basse, who certified its impressive specifications. In comparison, Panasonic’s presentation seemed rather flimsy and rushed.
Other 4K products featured in the press conference were a 4K Ultra HD Blueray player, a 4K Camcorder and new 4K photo features for point and shoot cameras. So if you’re a fan of 4K products, Panasonic will be a good company to check out in 2016.
Panasonic has also made advances in smart home technology with the development of their new comprehensive smart home platform, ORA. ORA allows homeowners to access their home’s security cameras, thermostat, lights, locks and more all from their tablet or smartphone all while learning habits of those in the home to help save on energy bills. Panasonic plans to improve ORA in the future by partnering with Honeywell to try to make homes even more energy efficient.
What do you think of Panasonic’s lineup of consumer products for 2016? Let us know in the comments below.