There are 60 days until Black Friday 2011 and we’re counting them down with money saving and holiday shopping tips.
Protect your Black Friday budget by knowing the 6 marketing mind games (based on the book Influence, the Power of Persuasion by Robert Cialdini) that stores and sales people play on you to get you to buy!
Buyer Beware of: Authority Rules
So we’ve grown up obeying authority in the form of parents, teachers, employers, government leaders and judges. It’s ingrained in us to listen to authority.
Which is exactly why marketers use it to sell their products. Actors playing doctors on TV commercials sell drugs. Supermodels sell clothing, cars, electronics, and cosmetics. Does it make sense, not really, but we buy it anyway.
Being aware of the use of authority is important when your hard earned money is on the line. Uniforms, titles, guru status, clothing, and jewelry can all be symbols of authority. Asking yourself two questions will help you determine when authority is being misused.
1. Is this authority truly an expert?
Looking beyond the symbols of authority status to the facts will help you determine if the person selling you that computer really knows their stuff.
2. How truthful can we expect the expert to be?
Be aware if you notice they using other marketing mind game strategies to establish your trust. Also consider how they may benefit based on your decision.
Because someone who seems like an authority tells you something is a great deal doesn’t mean it really is.
59 Tips to Go! 🙂 Please feel free to share any black Friday countdown ideas you have and any topics you’d like me to touch upon in the comments below.
Share this with your friends and stay tuned for tomorrow’s secret!
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Miss a tip?
Check out the Black Friday Shopping Tips: 90 Day Countdown Master List