Biggest Black Friday shopping season in history?
(Just Released) Retailers will offer a record 50,000 advertised deals from Black Friday ads (45,000 in 2014) this upcoming Thanksgiving weekend. The market has seen the largest number of new smartphones, tablets, streaming devices and in-demand tech released ahead of Black Friday than ever before, prompting early November sales to be more competitive than previous years. Yet, nearly 4 to 1, Black Friday shoppers expect major retailers to present the deepest savings of the year during Black Friday’s main event versus pre-Black Friday sales (see 2015 Holiday Survey) despite 42% of consumers who aren’t thrilled with stores opening on Thanksgiving Day.
This year’s final predictions (view entire series) are based on a ton of research spanning from current prices to 2015’s main sales events to previous Black Friday ads. In fact, many current prices are already at their lowest. Expect the norm of store-wide discounts of 30-60% off clothing, shoes, toys and home items at most retailers (similar to what we’ll see Cyber Monday), and deeper discounting up to 70% off fine jewelry. Last year more than 13 big-box stores offered big ticket discounting tallying more than 1,100 Black Friday appliance deals, with 200 refrigerator deals, 200 washer deals, 180 dryer deals, 150 stoves/ranges and 110 dishwashers on sale. Big ticket Black Friday shoppers will be thrilled to see continued discounts on major appliances of up to 60% off this year.
We expect awesome Black Friday video game deals in all markets, including Wii U bundles for less than $200, Xbox One bundles for less than $275 (leaked Dell Black Friday Ad is on point) and PS4 bundles for less than $350. “Guitar Hero Live,” “Halo 5: Guardians,” “Forza 6,” “Destiny: the Taken King,” “Fifa 16,” “Mario Maker” (for Wii U), “Minecraft Story Mode,” “Rise of the Tomb Raider,” “Lego Marvel’s Avengers” and “Star Wars Battlefront” are some of the new games we expect to hit Black Friday ads at 25% off (about $45 and up), with older games up to 50% off (usually when you buy two or more).
Beyond that, it’s going to be the year to buy consumer electronics. Yes, we say it every year, but as mentioned above, the tech market is ripe with newness for computing, streaming and mobile devices, leaving last year’s models prime for super low pricing. If you’ve been waiting to upgrade an older TV, streaming media device, laptop, tablet or smartphone, here’s what you can expect to score this year:
FatWallet’s TOP 20 Black Friday Predictions for 2015:
(2104 pricing in parenthesis)
TV deals: With HDTV prices on the downturn since last February during Super Bowl sales, especially 4K TV deals, holiday shoppers can expect better Black Friday TV deals than last year, including:
- 40-inc LED TVs for less than $100 ($119)
- 50-inch LED TVs for less than $200 (one at this price last year)
- 50-inch 4K TVs for less than $300 ($399)
- 60-inch LED TVs for less than $400 ($498)
Laptop deals: Last year, the number of laptop deals nearly doubled for Black Friday shoppers. The emergence of affordable 2-in-1 laptops and high-powered tablets will push Black Friday laptop deals on older models to an all time low pricing, including:
- Laptop door-buster deals for less than $100 (one at this price last year)
- Touchscreen laptops for less than $200 ($279)
- 2-in-1 hybrid laptops for less than $300 (one at this price last year)
- Macbook Pro for less than $700 ($849)
Tablet deals: With more than one in four shoppers saying they’ll buy tablets this year and new iPad Pro and Surface Pro models in tow, this will be the best year to nab cheap Black Friday tablet deals, including:
- Amazon Fire HD 7 for less than $100 ($109)
- More than 50 holiday tablet deals for less than $50 (40 last year)
- $100 off Samsung Galaxy Tab S2
- $100 off iPad Air, Mini and iPad Pro models
Smartphone deals: New smartphones from virtually every cellphone maker creates huge discounting and trade-ins on older phones, including:
- T-Mobile Family Plans for less than $100/month
- Sprint Forever plans for $5/month
- $100 gift cards from big box stores with iPhone 6S purchase
- $100 gift cards from big box stores with Galaxy S6 purchase
Gadgets and Electronics deals: TV prices have been on the downturn since Super Bowl TV deals from last February, especially on 4K TV deals, so holiday shoppers can expect better Black Friday TV deals than last year, including:
- Beats Solo 2 for less than $100 ($149)
- New streaming media devices 25% off or more
- $100 gift cards with Apple Watch purchase
- Nano Drones w/HD cameras for less than $25 ($49)
Video Game deals: Gaming console bundles offer the best value, and retailers will incentivize these bundles by offering them with latest games and bonus in-store gift cards:
- 25% off newly released video games
- Wii U bundles for less than $200 ($249)
- Xbox One bundles for less than $275 ($299)
- PS4 bundles for less than $350 ($399)
This series of 2015 Black Friday Predictions is a forecast of upcoming prices in the most popular holiday categories and a review of the top stores, brands, products and deals from the 2014 holiday shopping season. All data is drawn from 2014 sales and shopping activities from FatWallet’s Black Friday Ads, which featured 45,000 deals, 5,700 door-busters, 10,000 deals of less than $20 and more than retailer ad flyers (including Thanksgiving sales events and 2014 Cyber Monday deals). Contact us at firstname.lastname@example.org for expert insights and additional data.
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