As we previously reported, Amazon is holding its own version of a Black Friday sale on its 20th birthday, July 15th. They are calling it Amazon Prime Day, and they have caught the world’s attention with promises of more deals than Black Friday. We have already noted that we think this sale is going to be a good one, and worth checking out. Beyond the pageantry of the announcement, and Amazon’s reputation for low prices, there has been little substance on what, exactly, shoppers can expect on the 15th. Drawing on previous experience and observation, we think we have a pretty could idea of what you can expect on Amazon Prime Day.
How Amazon Prime Day Will Work
The short answer is: Amazon Prime Day will work exactly like last Black Friday. Those of you who shopped at Amazon last Black Friday, or who are familiar with Amazon’s Lightning Deals should have no problem navigating Amazon Prime Day. If you haven’t seen how those deals work, don’t worry, we’ve got you covered. Last Black Friday, Amazon put deals into three categories: “Available” “Upcoming” and “Missed.” Some people found it a little confusing at first, but it is generally pretty easy once you get the hang of it. It is of note that once a deal is available, it has two possible expiration conditions: the deal is available for a maximum of four hours, or until the deal is sold out. We imagine the time frames will be the same for Amazon Prime Day, just don’t think the best deals will last the full four hours. Under the “Upcoming” tab, you will see a count down timer to when the deal will be live. This is where most of your preparation will take place. We don’t know how far in advance the deals will be in the “Upcoming” tab, but we anticipate it will be at least an hour or two. You can then check what that item is currently selling for, so you can quickly evaluate the deal.
So, when does Amazon Prime Day start? While it is possible that there will be some deals between midnight and six AM Eastern, we anticipate the bulk of the deals will start right as the east coast is getting up to get ready for work. Amazon wants this day to be a success, and they want people trying Amazon Prime for the first time on Prime Day to love it enough to subscribe, and they want people to see low prices. None of that happens while people are asleep. People who have to work Wednesday aren’t likely to stay up into the wee hours of the morning. We are confident that Amazon has enough data on user’s shopping habits to carefully plot out when deals will go live. We suspect people may check in the morning before getting ready for work. If the person’s job is an office type, where they use a computer all day, people may check in with Amazon at the start of the work day. We thus anticipate that the real fun will begin around 9 AM Eastern, hitting a frenzy around noon Eastern. We think Amazon will have a wide variety of deals during that time, to appeal to as many shoppers as possible. This is the best time to check the “Upcoming” tab, because we think Amazon is going to give you a reason to check back later in the day.
Amazon Prime Day Tips
1. Get Your Amazon Prime Membership
This sale is for Amazon Prime members only. Amazon has already said that anyone using the free 30 day trial of Amazon Prime will have access to the Prime Day sale. Get yours now, get it all set up in advance. Check to make sure your shipping and billing addresses are current. Make sure your payment information is up to date, paying close attention to the expiration date of the credit card on file. Finally, Amazon generally keeps you logged in for two weeks, unless you make a sensitive action, like changing account information. So once you are all set up, log out, and then back in, to make sure your log in is ready to go on the 15th. 1-Click Ordering isn’t available on Lightning Deals, but in the rare event that it is, make sure your 1-Click is turned on and Set up.
If you aren’t already in the loop, FatWallet.com is a cashback shopping website. On virtually every purchase you make through FatWallet, which already has great prices, coupons, and hot deals, you are earning a percentage in cash back. It’s like getting paid to shop. For instance, you can find the cash back categories for Amazon to the right. So if on Prime day you purchase a new pair of running shoes for a great 50% off retail, you will earn 3% of the price, excluding tax or other fees, in cash back. So, if you aren’t already a FatWalleteer, get your free membership and start earning today, and essentially save up to an additional 3% on Amazon Prime Day. This isn’t just for Amazon, or Amazon Prime Day, chances are we offer cash back on purchases made at your favorite stores, every day.
3. Download FatWallet Express
FatWallet Express is a browser add-on for Chrome, Firefox, and Safari that will help make sure you earn cash back on every eligible purchase. It places an unobtrusive FatWallet swirl next to your browser’s navigation bar, on the right hand side. If you are on a regular webpage, or shopping at a merchant we don’t offer cash back for, it will just be a swirl. If you are on a cash back store, but cash back isn’t active, the swirl will have a red box around it. A small bar will drop down and give you the opportunity to activate cash back. Click it, and shop secure in the knowledge that you are earning your cash back. If the little box around the swirl is green, you are all set to make a purchase and earn cash back. As such, you have to be using Chrome, Firefox, or Safari for the add-on to work.
4. Stalk The “Upcoming” Tab
This is where the battle for Amazon Prime Day supremacy will be waged. Know this frustrating fact though: the “Upcoming” tab won’t tell you what the sale price is, just what the sale item will be. If you see an item you have been looking for a deal on coming up, check and see what it is currently selling for. This will help you evaluate the deal. Now that you know its regular price, set a phone alarm so you don’t miss the deal, ready to buy or pass. You are going to want to be ready to buy when the deal goes live, because once it is sold out, the deal is over.
5. Select No-Rush Shipping
Every Amazon Prime membership comes with free 2-day shipping on Prime items. What many people overlook is the no rush shipping promotion. If you can wait 3-5 days for your order, shipping is still free, and Amazon will credit your account $1, good for digital video, digital music, or e-book purchases. This credit does expire on July 31st, so you will need to use it soon. But who doesn’t want low Amazon Prime Day sale prices, an extra dollar good for a movie rental, and FatWallet cash back up to 3%?
We hope you find the deal you have been waiting for on Amazon Prime Day. Stay tuned to the FatWallet Blog, for Prime Day news updates, and feel free to drop us a comment to let us know what you are hoping to see.