Believe it or not, Amazon has done it again: they’ve thrown a wrench in what’s “normal.” Yesterday, Amazon announced it’s new Android-only app dubbed “Amazon Underground.” This app will be “replacing” the Amazon App Store as their flagship Android application. Will this new operation gain the love of the masses, or will it sink into the abyss (Prime Day 2.0?). Hey, at least you don’t have to be a Prime member to take advantage of this one.
What is Amazon Underground?
If you know what the Amazon app and the Amazon App Store are, you’re already pretty close to knowing what Underground will be. Underground is the hybrid of these two apps, bringing you the functionality of both in one easy-to-use interface. But wait — there’s more! Remember that whole “free game of the day” in the Amazon App Store? Well, now every game is the free game of the day! Well, not every game, but you know, most of them. Amazon has partnered with thousands of developers to help bring android phone-users more than $10,000 in free apps and in-app purchases for some of the most popular games. That’s right, even the “freemium” games are getting in on this deal! Those little micro-transactions — buying 1,000 coins and what not — are totally free to buy now. While the old Amazon App Store still works, the “free game” banner has been replaced with a new promo banner for Underground. Just like the Amazon App Store, Amazon Underground must be downloaded in the same way, directly from Amazon’s website.
Why should you care?
Free games! Is that not enough for you? Well, if more than $10,000 worth of free games isn’t enough to get you interested, let’s dive a little deeper. First, the developers are not being burned, so no need to worry about that. Amazon has partnered with these developers to come up with a pay structure, which is reportedly around a penny for five minutes of playtime on a pay-per-minute scale ($.002 per minute exactly). This doesn’t sound like much, but when you look at the big picture, including how many people will be playing these games, the pennies certainly add up. Considering that all these developers signed up for this, they don’t expect to be hurting from this move.
So what’s the catch?
So I’m sure you’re asking yourself, “How?” How can Amazon monetize this move to make it worth it on their end? Well, there are a few ways they can. One of them is convenience. Not only are you going to them for the apps, but in the same app, you can do your amazon shopping. No more having to exit the app store to buy your Amazon products. While convenience is certainly key, the obvious route to monetize the app is, of course, through advertisements. You didn’t think it’d be that easy to play some of the most popular games for free without some kind of annoyance in the way, did you? You will have to deal with being “lousy” with Amazon advertisements, but in the end, isn’t it kinda worth it?
Have you downloaded Amazon Underground yet? What do you think about it? Let us know!
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