direct tv increasing rate again from 2/7/2013

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this is their info:" Almost all programmers who provide channels to the DIRECTV platform are increasing their rates at a level we’ve never seen before. On occasion, some negotiations of new and existing channel contracts have become public recently so you can see we are doing all we can to make sure you do not suffer unfair price increases as a result of unreasonable demands in these disputes. By holding firm, we’ve held our annual price increases on average below those of cable competitors.

In 2013, the programming costs we pay to owners of television channels will increase by about 8.0%, but we have chosen to adjust the prices our customers pay by an average of only 4.5%. On February 7, 2013, new pricing will be applied to DIRECTV programming packages and services."

last year Direct tv said that programming increased by provider by at least 10% but they increased it by everage only 4%.
In my specific case last year increase was 7% and this year it will be 13%. I could not replace them due to specific situation. Any recommendation. thanks.

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